Licensing your music or songs for TV and Film
Licensing your music or songs for TV and film can be a great way to gain exposure and generate revenue. Here’s a step-by-step guide on how to do it:
1. Understand the Types of Licenses
Synchronization License (Sync License): This is needed to use your music in TV shows, films, commercials, or video games.
Master Use License: This allows the use of a specific recorded version of a song.
2. Prepare Your Music
Professional Quality: Ensure your recordings are of high quality.
Metadata: Tag your files with complete metadata, including song title, artist name, genre, and contact information.
Instrumentals: Have instrumental versions available, as they are often requested for sync purposes.
3. Register Your Music
Performing Rights Organizations (PROs): Register with PROs such as ASCAP, BMI, or SESAC. These organizations collect royalties on your behalf when your music is used publicly.
Mechanical Rights Organizations: Register with organizations like the Harry Fox Agency for mechanical royalties if your music will be reproduced.
4. Build a Network
Music Supervisors: These are the key gatekeepers in the TV and film industry. Find out who they are and build relationships.
Sync Agents: Consider hiring a sync agent who specializes in placing music in TV and film.
5. Create a Portfolio
Website: Have a professional website showcasing your music, with a dedicated section for licensing inquiries.
Online Platforms: Use platforms like SoundCloud, Bandcamp, or a personal EPK (Electronic Press Kit) to share your music.
Showcase: Make sure your best tracks are easily accessible and highlight any previous sync placements.
6. Submit Your Music
Direct Submissions: Send your music directly to music supervisors, directors, and producers.
Music Libraries: Submit your music to music libraries such as AudioSocket, Musicbed, or Pond5, which cater to TV and film placements.
Sync Agencies: Work with agencies that specialize in sync licensing, like Songtradr, TuneCore, or CD Baby.
7. Negotiate Terms
Licensing Fees: Be prepared to negotiate licensing fees. These can vary greatly depending on the project's scope and budget.
Contracts: Ensure you understand the terms of the contract, including the duration of the license, the media in which the music will be used, and geographic restrictions.
8. Follow Up
Stay In Touch: Keep in regular contact with music supervisors and sync agents. Update them with new music and any notable achievements.
Feedback: Seek feedback on why your music was or wasn’t selected to better tailor future submissions.
9. Keep Track of Usage
Cue Sheets: Ensure cue sheets are submitted to PROs for every usage of your music. This ensures you receive the royalties you’re entitled to.
Royalty Tracking: Use services that help track where and when your music is used, such as Tunesat or AdRev.
By following these steps and maintaining a professional approach, you can increase your chances of getting your music licensed for TV and film, leading to wider exposure and additional revenue streams.