How Fashion Models has changed
The world of fashion modeling has undergone significant changes from the 1930s to the present day, reflecting shifts in cultural, societal, technological, and industry-related factors. Here are some of the key ways in which fashion models and the modeling industry have evolved during this time:
1930s-1960s: The Golden Age of Hollywood Glamour
Classic Beauty Standards: During this period, the fashion industry celebrated classic beauty standards, emphasizing a curvy and hourglass figure for women. Models like Marilyn Monroe and Audrey Hepburn epitomized this era's ideal.
Film and Celebrity Influence: Many models were also actresses, and Hollywood played a significant role in shaping fashion trends and beauty ideals.
Limited Diversity: The industry had limited diversity in terms of race, body size, and gender identity. Most models were white, thin, and cisgender women.
1970s-1980s: The Era of Supermodels
Rise of Supermodels: The 1970s and 1980s saw the emergence of supermodels like Cindy Crawford, Naomi Campbell, and Linda Evangelista. These models achieved celebrity status and were known by their first names.
Diversity and Individuality: There was more diversity in beauty standards and body types, with models like Kate Moss breaking away from the curvy ideal. The era celebrated individuality and unique looks.
Runway and Editorial: Supermodels dominated both the runway and editorial spreads, becoming the faces of major fashion houses.
1990s-2000s: The Age of Minimalism and the Digital Revolution
Minimalist Aesthetic: The 1990s brought a minimalist aesthetic, with models like Kate Moss and Gisele Bündchen embodying a more natural and slender look.
Digital Revolution: The rise of the internet and digital media transformed the modeling industry. Models started building online portfolios, and social media would later become a powerful tool for self-promotion.
Globalization: Fashion became more global, and models from diverse backgrounds gained prominence. Asian, Black, and non-binary models began to break into the industry.
2010s-Present: Diversity and Inclusivity
Body Positivity: The 2010s saw a surge in body positivity movements, challenging traditional beauty standards. Models like Ashley Graham and Tess Holliday advocated for inclusivity and represented different body sizes and shapes.
Diversity and Inclusivity: There has been a push for greater racial diversity, gender diversity, and inclusion of models with disabilities in the industry. Brands and designers have started to reflect these values in their campaigns and runway shows.
Social Media and Influencers: Social media platforms like Instagram have given rise to influencer models who have built large followings and collaborate with brands directly, changing the way fashion is marketed and consumed.
Sustainability: Sustainability and ethical fashion have gained prominence, leading to a shift toward eco-friendly and socially responsible modeling practices.
Transparency: The industry has become more transparent about issues like retouching, casting, and model treatment, acknowledging the need for change.
Virtual Models and Digital Fashion: Advancements in technology have introduced virtual models and digital fashion, expanding the definition of what a fashion model can be.
In summary, the fashion modeling industry has evolved significantly from the glamorous Hollywood era to the era of supermodels, the digital revolution, and the current emphasis on diversity, inclusivity, and sustainability. The role of a fashion model today extends beyond just physical appearance, encompassing values, individuality, and the ability to connect with audiences through digital media. The ongoing transformation of the industry continues to shape the future of fashion modeling.
