Dating in 2024 how to and succeed!

In the realm of social media, if you were to inquire about dating, it's likely that many individuals would characterize 2023 as the year of the "ick." Coined on the U.K. reality show "Love Island" in 2017, the term refers to small, off-putting behaviors. Throughout this year, widespread usage of this term, along with other dating jargon like "situationship" (an undefined romantic or sexual relationship) and "red flags" (warning signs in a relationship), was prevalent on various social media platforms.

Numerous daters expressed a sense of hopelessness, sharing their dating horror stories and awkward moments online through videos that rapidly gained viral status. However, dating experts, many of whom have amassed large followings on social media, contend that expectations are evolving, and numerous singles are actively working towards cultivating healthier dating lives.

For a considerable time, people seemed to tolerate the lack of clarity in their interactions with fellow singles, enduring situationships that failed to meet their romantic needs and instances of ghosting—disappearing from a relationship without warning. Tiff Baira, a dating creator, matchmaker, and host of the social media series "Street Hearts," which arranges blind dates for singles, remarked that daters were "normalizing this bad behavior and just calling it dating."

Baira suggests that there is now a shift, acknowledging the desire for love again, rejecting the notion of being too busy for love, and taking steps to transform the dating narrative into a more positive one.

Despite dating apps facilitating connections for over a decade, some experts argue that singles have become increasingly fatigued with them in recent years. The overwhelming array of options on these apps can create a perception that "the grass is always greener on the other side," according to Baira.

Instagram's 2024 Trend Talk report, based on a survey of Gen Z users in collaboration with trend forecasting company WGSN, revealed that 63% of Gen Z users are "as single as ever," with their focus for the new year being "strengthening my current relationships," indicating a prioritization of self. Eharmony's 2024 dating trend report found that 47% of Gen Z singles have set the goal of "dating intentionally."

According to Baira, the predominant dating trend will be "putting the phone down and finding love in the real world, no matter how messy it is."

In pursuit of better luck in dating, experts suggest that singles are exploring alternative methods of meeting people, particularly in real life. Social media shows centered around dating have seen increased interest, including Baira's "Street Hearts" and comedian Stef Dag's show "Hot and Single," which features flirtatious interviews with single individuals, encouraging viewers to "shoot their shot."


The evolving landscape of dating indicates a shift towards a more intentional and positive approach. To be a part of this transformation, consider the following trends and strategies:

In conclusion, the future of dating is leaning towards a more conscious and optimistic mindset. By adopting clear communication, prioritizing personal growth, exploring diverse avenues of connection, and embracing authenticity, individuals can actively contribute to and thrive in the evolving world of dating.