Even though this was my third time participating in the Innovation Challenge, it never gets old. It's always exciting to team up with friends and explore an unconventional idea in a risk-free environment. EasiFix was one of those ideas. We imagined a smart repair assistant for household devices that helps users diagnose issues, order parts, and carry out repairs with ease.

I worked with a cross-functional team of students from engineering, computer science, and business. While they focused on the technical design, I contributed to shaping the business model. We developed a freemium approach, mapped out potential affiliate partnerships, and explored enterprise licensing opportunities.

This experience reminded me how much I enjoy the creative process of early-stage problem solving. It was fun to think outside the box, experiment freely, and work toward a shared vision with friends from different backgrounds.

I’ve included our team’s slide deck as a sample that represents our thought process, from identifying user pain points to designing features and mapping out the business opportunity.