Market Research
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Market research is crucial in guiding the design process by providing insights into user needs, preferences, and behaviors. It helps us create products that are not only functional and aesthetically appealing but also aligned with the demands of our users. Here we describe our findings of existing products both in language learning and for travelling with babies.
1. Travelling
1. Travelling
Stroller – Baby Zen Yoyo+ Stroller
Stroller – Baby Zen Yoyo+ Stroller
Designed for flights, it conveniently folds into a dimension that can be places in the over-head compartment of commercial flights. This way a full-sized comfortable stroller can be a part of the travels. Often an extra carry on baggage is cheaper than the ability to take strollers with you.
Doona Stroller and Car seat
Doona Stroller and Car seat
Similar concept, car seat that also fold out to be a stroller. Suitable for those with small cars that cannot fit a stroller otherwise.
Flyaway Kids Bed
Flyaway Kids Bed
This inflatable bed helps kids sleep on flight which often poses a difficulty for parents as the kids are not used to sleeping in lower pressures and airplane seats.
Pamo Babe Portable Nursery Centre
Pamo Babe Portable Nursery Centre
Similar concept that above, something that otherwise takes up a lot of space made into a compact foldable design. Could be useful for longer trips away from home.
Vtech Portable Baby Camera
Vtech Portable Baby Camera
A step up from the usual baby monitors, video feedback allows parents to go about their day for extended periods.
MUPPYKAP Portable Changing pad
MUPPYKAP Portable Changing pad
Yet another compact product that can prove useful when the travelling does not include modern day amenities (ect. Hiking trip)
Accesories for Feeding
Accesories for Feeding
Prouducts that help with keeping breastmilk fresh and at the right temperature for toddlers. The product on the far right helps mothers maintain privacy for breastfeeding in case of long trips
Toys on the go
Toys on the go
Keeping babies entertained is no small task for the parents. These toys attach to the environment and give the babies the possiblity to entertain themselves
Time to get clean
Time to get clean
Inflatable products can help with hygene or with cleaning feeding accesories on the go
2. Language learning
2. Language learning
Interactive pad
Interactive pad
This device lets children hear sounds of animals and letters, parents can switch between languages.
Happy Hippo
Happy Hippo
Feed the hippopotamus the words and it pronounces it. (for different languages, how the toy changes language is not stated)
Book to learn
Book to learn
Interactive book, English and French
Turtle
Turtle
Baby can learn animal names, colours, makes music, rides around, has Q&A (It also sees obstacles and drives around them)
There are countless toys similar to ones shown above. Designers and developers are limited by the fact that babies do not have cognitive abilities to do complex tasks, as such most books/games/toys rely on one word sentences, and simple audio cues.
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