Selected Strategy

E- Commerce Expansion

Expand the digital presence of Dollar Tree by creating an integrated e-commerce platform, ensuring a seamless experience

between online and in-store shopping. This will help the company reach a broader customer base and increase sales.

1. Aligning with Changing Consumer Behavior:

• Customers are increasingly shopping online, even for discount retail items. Expanding into e-commerce allows Dollar Tree to cater to this demand and tap into a broader customer base that expects the convenience of online shopping.

2. Broader Market Reach:

• Through e-commerce, Dollar Tree can reach customers beyond its physical stores, particularly those in rural or underserved areas where store locations may not be as accessible. This expands the company’s market penetration.

3. Omnichannel Shopping Experience:

• Customers now expect an integrated shopping experience, where they can move seamlessly between online and in-store shopping. An e-commerce expansion supports this by offering services such as BOPIS (Buy Online, Pick Up In-Store), increasing convenience and driving additional foot traffic to physical stores.

4. Increased Sales and Average Order Value:

• By selling items in bulk or offering multi-pack deals online, Dollar Tree can increase its average order value, which helps cover the logistical costs of shipping low-cost items, thus improving profitability.

This strategy positions Dollar Tree for long-term growth while maintaining its value-driven promise to customers.