Four videos on social/sustainable entrepreneurship have been developed by ULB. In these videos, four entrepreneurs and their companies are presented. The following Belgian companies and respective people have been involved: Anton Maertens from BC Material, Caroline Lambin from Coopeos, Jean François Bareel from Comet, and Stephan Kamplemann from Sonian Wood. Each of these social enterprises is adopting circular economy in its business model in order to deliver social and environmental benefits while assuring a good level of profitability.

The first video is presenting the entrepreneurs, their firms, the context in which they are operating, and how they are adopting circularity in their way of working. The second one is related to the challenges the entrepreneurs are currently facing, which constitute a barrier for the success of their firms. Therefore, the videos highlight not only the virtuous aspects of the firms but also their failure and difficulties. The ULB has a Chair in error management at Solvay Brussels School of Economics and Management that will be involved in the way these failures are discussed in class. In addition, each video ends with two or three open questions to be discussed in class. As a result, a discussion between the students and the professor is stimulated with the aim of better understanding the various options offered to the entrepreneurs, and their comparative advantages.

In the third video, the entrepreneurs are presenting how they are trying to solve the challenges presented in the second video with a focus on the limitations and enablers that they encountered in this process. In addition, they explain more in detail the role that circular economy has in their company and how they are planning to implement even further this concept. This video was useful to make the students better understand how entrepreneurial challenges are managed in real life. Also they were able to compare their solutions with the ones adopted by the entrepreneurs and, consequently, receive a valuable feedback for their assignment.

The forth video is presenting the lessons learnt by the entrepreneurs in regards to how to manage a circular company. In particular, they explain the key role that circular economy has in their business processes and how they would like to implement this concept in the future. Furthermore, they explain how circular economy helped them and can support them in the future in improving their economic and environmental performances. This video was useful to make the students better comprehend the benefits and drawback of working with circular economy and how entrepreneurs can leverage on the enabling factors to further support the adoption of circularity.

The innovation of the videos lies in the fact that the project team believes that it is easier and more productive to learn about circular economy and social/sustainable entrepreneurship via presenting, analyzing and solving some real life challenges rather than simply providing a theoretical view on these domains. This approach allows the students discovering the motivations behind entrepreneurial activities and learning about the innovative business models developed by these companies.

The expected impacts of the videos were helping the students developing solid knowledge on social/sustainable entrepreneurship and on the concept of circular economy. In addition, there was the goal of inspiring them in becoming social entrepreneurs. The result of a questionnaire provided to the students at the end of the Social Innovation course (that was used to test the pedagogical value of the videos) demonstrates that 91.7% of them consider the videos as valuable in developing a better knowledge and awareness on circular economy. Furthermore, 91.7% of the surveyed students believe that the videos were helpful in understanding how circularity is implemented in reality, and 79.2% of them explain that the videos supported them creating entrepreneurial skills via presenting real life cases.