PoPBL 6

AGENDA

1. Market survey result

2. Cost impact analysis

The meeting were chaired by The Secretary, Vanessa Easter

MINUTES OF MEETING 7

IDEA CONFIRMATION/ADJUSTMENT

After we done the market survey, analyse the data, and finalize the idea, we decided to have a meeting with the client and present our idea/solution. At the end of the meeting, the owner of Pasar Raya Ikhwan Kulim agree with our idea regarding the Facebook Ads, Instagram ads and flyers. However, the owner told us that Pasar Raya Ikhwan Kulim does not have any official Instagram account. Thus, he told us to create one for them. The Facebook on the other hand, fortunately he gave us the access to handle their official Facebook page so that we can.

COST-IMPACT ANALYSIS

We are suggesting to Pasaraya Ikhwan Kulim to use Facebook and Instagram advertisement to increase the customer engagement in their Facebook and Instagram also to make the brand more recognize by the others.

The positive impact of Cost-Impact Analysis:

• With this Facebook and Instagram Advertisement, more customer and larger market share can be reached and targeted.

• This solution will solve the problem faced by lack of customer engagement in social media of Pasaraya Ikhwan Kulim such as Facebook, Instagram and YouTube channel.

• More likes, views and shares can be gained by viewers or customers visiting the social media

• More brand awareness and exposure of Pasaraya Ikhwan Kulim can be achieved

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PREPARATION OF PROJECT IDEA IMPLEMENTATION (E-SERVICE LEARNING)

For e-service learning, during the preparation phases, we do the following tasks:

1) Survey the price for Facebook ads and Instagram ads

2) Set up Ads account through Facebook for Business

3) Determine the budget that will be used to set up the ads

APPENDIX