Issues:

1. Lack of promotional activities

2. Attractiveness of the advertisement poster

3. They only have one branch

4. Focusing on one product line

Issues

1. Limited revenue streams.

2. Massive key activities.

3. Limited customers segmentation.

4. Weak value propositions.

5. Less strategic business area.

6. Weak pricing strategies/activities.

7. Limited in-store promotional activities.

8. Similar range of products as offered by competitors.

Issues:

1. Only depends on social media such as Facebook and YouTube to advertise their products.

2. Their website only sells Ikhwan Brand, but not other products sold at Pasaraya Ikhwan Kulim.

3. Have to compete with Kulim Landmark Central

Issues:

1. Less promotional activities

2. The limited number of workers available

3. Rarely update any information regarding their products on social media

4. Lots of competitors in the area

Issues:

1. Lack of proper marketing in the promotional efforts

2. Lack of parking spaces.

3. Lack of promotional activities in social media

Issues

1. Too many feeds or Instagram story on their business account.

2. Too many agents

3. They focus only on online and do not have any outlet or any physical store.