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AGENDA
1. Distribute market survey or simulation test
2. Idea development
The meeting were chaired by the CEO, Amirul Fazly Muhammad Badri.
MINUTES OF MEETING 6
Week 8 PoPBL 5 4.5.21.pdfFINALIZE THE IDEA
Decisions & Co. have decided to be focusing on strengthen the marketing activity of Pasaraya Ikhwan Kulim. After reviewing the data collected, we notice that there are people live in Kulim, Kedah still did not know about this brand even though the place is very strategic near to Kulim Landmark Central. Our solutions to the problems are that we used Facebook Ads and Instagram Ads to make more people live in Kulim recognize about this brand. We create poster and flyers to be used in Facebook Ads and Instagram Ads. Also, the flyers we print out over 60 sheets to be passed physically to the customers and be sending it from home to home in Taman Jati Kulim, Kedah.
EVIDENCE
Conversation between client regarding on posters and flyers. Discussion on the comment by the client via WhatsApp Chat.
FACEBOOK ADS
Every age has Facebook account including the old ages. Do Facebook Ads it a great opportunity to expand Pasaraya Ikhwan Kulim business. What makes Facebook one of the best social media platforms for business is its targeted digital advertising platform. With Facebook ads, we are able to target those who are most likely willing and ready to purchase your products or services. Eventually, there 3 ways to post ads in Facebook and our team only use two way which are Feeds boost and Right column ads. The 3 ways are:
Feeds boost
Facebook Stories
Marketplace
Example of Facebook Ads
Feed Boost
Facebook boosted posts are a way to pay Facebook to have our content seen by more people.
Can choose our audience and can be specific or overall. So, we target all age and gender in Facebook.
We can set our own budget depends on how many people we want our post to reach. The amount that we spend is RM4.71 and it reached 2,586 people.
Facebook Stories
Stories are the place where people can quickly and easily share and discover content that interests them, and the use of stories across platforms is increasing everywhere.
Facebook Stories ads support all of the goals currently available for Instagram Stories ads including reach, brand awareness, video views, app installation, conversion, traffic, and lead generation.
INSTAGRAM ADS
Different platform of social medias has different targeted age. Youngest usually use Instagram rather than Facebook. To create more awareness product of Pasaraya Ikhwan Kulim, we suggest to create Instagram ads to target young age also. However, there 4 ways to post ads in Instagram and our team use all of them not only just one way. The 4 ways are:
Instagram Feed
Instagram Stories
Instagram Explore Feed
Instagram Explore Video
Example of Instagram Ads
Instagram Feed
Refers to the main Instagram profile page.
The Instagram posts they make will remain on their page indefinitely.
We only post poster of Pasaraya Ikhwan Kulim.
Instagram Stories
Vertical photographs or videos lasting up to 15 seconds that vanish after 24 hours.
It allows users to catch everything in between and provide a more complete tale than a succession of individual photographs can.
Instagram Explore Video
Allows users to see pictures and videos linked to their own interests.
The Explore tab now includes a dedicated space for IGTV, which is fantastic news for video artists and brands.
It's just another method Instagram is assisting with the growth of video content on the site.
Even though, we did not post any video related to the Pasaraya Ikhwan Kulim, we did use this way to promote the brand by using our own poster.
Instagram Explore Feed
Allows users to see pictures and videos linked to their own interests.
To peruse, scroll through the initial feed or select additional categories at the top.
Simply tap the magnifying glass symbol at the bottom of the screen, between the home and post buttons, to open the app.
We only post poster of Pasaraya Ikhwan Kulim.
APPENDIX
Our 6th meeting
Date: 4 May 2021
Platform: Google Meet
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