Think about a local small business that is related to your SHSM sector or co-op placement; identify it on your student workbook. Discuss with other students or think about it on your own.
In your student workbook, list 2-4 "surprise and delight" strategies that the business could use. They could be inexpensive ideas or larger in scale. Discuss with other students or think about it on your own. Use the internet to help you come up with some ideas!