Umbrellas give us ideas on how to network, and how to guard against corona virus.

Keeping rains at bay with an umbrella is passé. Now the whole question is, can anything help us get rid of viruses. Yes, we are in search of some magic and we are hopeful of some kind of solutions may emerge sooner than later. Already a few months have passed and all of us are looking for some kind of fillip in businesses.

A great fall has occurred making businesses to think out of the box. On the one hand, the remnant of 2009 recession is still lingering and then came corona something like a coup de grace. Now, businesses that have been involved in corporate promotions are also thinking what is the best way to get the right brand exposure.

This year, how

The utility of umbrellas is to get protection from rain and shine. Marketers buy bulk promotional products to reach their target audience. They were fairly successful last year and how to fare in this year. What is the right product to promote, and why? If businesses get answers for the same, then brand exposure is going to be a cakewalk. Now the demand is for essential commodities and lifestyle enhancement is not the priority right now.

In such a scenario how to consider an event or expo and make many presents at the venue. Put it simply and the season is not appropriate for events making us think out of the box. At this point one idea.

Umbrella’s potential to fight corona virus

Business logo umbrellas are high in the utility value and low in investment. So far, our understanding of umbrella usefulness is keeping it above our head. Good idea. But how many of us thought about its use to protect our faces from cough and sneeze droplets. Not many, that is why this year is going to the year of promotional umbrellas.

Imagine you are going out to have tea in a restaurant. You have an umbrella with you and you sensed the body language of a person about to sneeze. He was sitting one meter after you and open the umbrella. What happened here is, droplets fell on the umbrella and not on you. If that is the case, we need to carry an umbrella as a potential weapon against virus spread. The condition here is umbrella should not be too broad and it should be easy to handle and should open swiftly when we open it.

We don’t know how far social distancing helps us to ward off coronavirus but we are pretty sure that cough and sneeze droplets are the villains of the piece when it comes to virus spread. Due to this certain change took place in our habits. Earlier we were so accustomed to shaking hands but now we are okay with an Indian namaste.

Why we should rely on promotional umbrellas in Adelaide? The reason is the city under lockdown. We all have a fear that prolonged lockdown will result in the deterioration of the economy. Secondly, the more the lockdown the greater the loss to the economy. We can find two scenarios. If the government continues with the lockdown then people will not have money to survive and chances for starvation. We should also think, how long the government can feed the entire population?

On the other hand, if the government relax the curfew then more people contracting the virus.

The question of how long

Virus fears have prompted the government to close the economy. But in the U.S. people have taken a callous attitude and feel their human rights will be curbed during the lockdown. People don’t have the patience to wait as they lose all their joys in life. All depends on the collective will of the people and the resultant lobbying that may result in the ease of lockdown.

Campaign idea

Imagine that businesses should have a definite purpose in fighting corona with an umbrella campaign. The campaign should be as follows:

• It should be a march carrying umbrellas.

• It should have a tagline raising awareness and bringing togetherness.

• The campaign should be to follow the rules in fighting corona. For example, social distancing where one person in the team should keep one-meter distance in the walkathon.

• Umbrellas should have a picture of Australia.

• It can be a silent campaign where people should read the message from the banners they carry.

The impact

Yes, the way ahead is a campaign cantered on corona with promotional umbrellas. It is going to create a great impact and the outcome we should expect is opening up of the economy and GDP growth. We had enough with slump and it is high time we should go high voltage on economic revival.

That is why businesses should buy black umbrellas in bulk. You may ask the reason for black. Black symbolises condolence and with black umbrellas, we are expressing our solidarity with those who lost their lives in their fight against corona. Black also typifies ferocity where we launch a severe campaign against Covid-19 with our full force.

Yes, this year 2020 is going to be a long fight. Maybe, one should live with the virus and fight it out till we develop antibodies completely eradicating the problem.

Start networking

Businesses should take note of this and should start networking in the right earnest. It should be a combined battle of all sectors struggling for growth and revival where the government should show its keenness by participating or coming forward to help those behind the campaign.

The sectors include real estate, manufacturing, healthcare, education, government, IT, banking, finance, sports, entertainment, agriculture, farming, hospitality, etc., should come forward and fight a silent fight against the virus. Our youth don’t have enough career opportunities, businesses are looking for growth, the education sector is looking for positions they can fill. The challenges are many and only a concerted effort can give a fillip to the economy.

This year witness many promotions

The year 2020 is going to be a year of promotions thanks to the demand for revival. Promotional umbrellas can help people to protect them against viruses. We need to popularize the use of umbrellas in social distancing as well as a weapon shielding us against cough and sneeze droplets. So, go for it.