The importance of clinging on with personalised gifts that people remember.

World-renowned management guru Peter F. Drucker advocates, if you want something new, you have to stop doing something old.

Here is the harsh truth. Marketers face a dilemma of what should be the right focus to capture the attention of the target audience. Sales is a distant dream. For that the first step is identifying the target audience. Advertising is a good idea many marketers often try out and get mixed results of success and failures. Some tweaking is required to get desired results.

Tweak it Right

It is at this stage the Peter Drucker’s suggestion sounds practical in the sight of marketing managers, ‘Stop doing something old.’

That does not mean that we are suggesting to do away altogether traditional marketing channels like TV ad, Print ads, standees etc. On and off you may require that. But since your concern is the cost factor, focus on digital marketing which is comparatively cheaper and allocate budget for your corporate gifting strategy.

83% More Likely to do Business!

The startling discovery is 83% are more likely to do business with the brand from they received promotional products. When research tells you about the potential of corporate gifting strategy, it makes sense to choose an ideal corporate gifting strategist.

As a gift marketing strategist in Australia since 2006, we are clear on the best promotional giveaways for the right occasion. From our experience with hundreds of scenarios we encountered, we know how custom promotional products did wonders for the brands to reach their target audience.

People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want. Don Crowther, Social Media Consultant.

Focus on Believability

While mulling a gifting strategy, marketers should communicate the following four things:

· Conversations

· Trust

· Authority

· Believability

Now the question will come, how you can trigger conversations that lead to trust leading to authority and finally believability.

The answer is events to create conversations where you come across the target audience who can lead self or others to a purchasing decision. You are a B2C business wondering how to promote your product among various communities, age groups, and professionals. You want to gain their trust and then authority and it is possible with gifting and its resultant trust it builds among the receivers.

The Trust Pass on

It also has to be remembered that those who receive a giveaway during an event or expo normally pass it on others helping you to expose your brand. Yes, gifts have the potential.

Custom Laptop as Giveaway!

From our research, we have found there is a demand for custom branded laptop bags. Imagine you are a laptop seller. You should think about how to provide style and utility together for your laptops you are selling across Australia. For big laptop marketers of Lenovo, Dell, HP, MacBook etc., can buy wholesale laptop bags from us. We offer an affordable range of promotional bags that will give value to the laptops inside.

List out Annual Events

At Promotions247, we see another scenario. Large organisations used to offer promo products to their staff during annual events. We are of the view that trendy bag packs can meet other utility like carrying other things also with the laptop while you go outdoors.

Many executives want to show off their bag packs in style. Organisational heads who want to cultivate loyalty and a sense of pride being working in an organisation, should think about appropriate giveaways with company logo to market your brand.

Go for Superior Quality

It is a cardinal rule that your promotional giveaways should be of superior quality. Promotions247 deals only with superior quality bags and recommend bulk buying online to reduce the cost. Our business is factory direct and we don’t have middlemen to help our valuable clients to buy bags at the best price. We have an elite range of promotional laptop bags for events and expos.

Bag for Student

Student community require bags to keep their important things in one place. Institutions like medical college, nursing colleges, management institutes can consider providing Campus Backpack for your wards.

This is a stylish backpack made from rugged 600D polyester with a decorative patterned ripstop nylon front panel. Its inner compartment holds a laptop/tablet at ease. It has a padded back for comfortable carrying. Go for it.

Bags for Professionals

As an institute catering to management education, you may have urban styling in mind. We understand this sensibility and offer Swiss Peak Sling Laptop Backpack for your wards. This will work in sync with themes like ambition, authority, and professionalism. Consider it.

Juxtaposing Risk, Reward!

Corporate gifting is expensive. But relax, you can get the result from the perspective of brand building. When you give the right message with the company logo in it, the users will feel the utility of the bag at the same time develop gratitude to the giver. When they get to know its advantages in their professional pursuits like carrying as well as the upping their style quotient, they will become ambassadors of your brand unknowingly. Realise it.

Make your marketing so useful so that people would pay for it. Jay Baer, Motivational expert in marketing.

Custom bags are the best promotional giveaways that make your marketing so useful. Go for it.

Polyester Bags

Three are times you need good polyester bags manufactured from a combination of 500D and 1680D polyester. Yes, polyesters bags have advantages like flexibility and resistance to wrinkles and shrinking. Marketers should take note of these advantages and offer appropriate promotional bags.

Our answer to this is Swiss Peak 38cm Laptop Bag which comes with those advantages mentioned above. Go for it.

Bags for Children/Elders

Some other times the utility will be simple and the target community will be children. Children require a shoulder bag to carry their important things to school. This is made of poly canvas woven in different colours. The functional advantage of being a multi-functional organiser with its external front pocket makes it stand out for not children but for elderly people also who want to go out for different purposes.

Our answer to this is Academy Messenger Bag for everyday purposes. While mulling a gifting option organisation can think about the target audience like children and the elderly population in general. Ultimately, your branding should be done with the company logo and a subtle message that acts as a call to action. Go for it.

Hope 2020 will be a promising year for you with our promotional concepts.

Let us work out a high return marketing game with laptop or custom use bags.

Happy branding.

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