Businesses thrive when we turn adversities to opportunities. Try out in this corona season.

CEO's are a confused lot on what strategies they should adopt to a roaring business. First of all, there is too much competition and coupled with that is the subdued demand they need to face especially in the recessionary phase.

That does not mean that businesses lose their hopes. They keep on trying with the expectation that things will be okay for them in the coming months. It is at this stage they do certain exploration also with diverse strategies. The time we live in throws a lot of uncertainties and there is nothing like an assured strategy to give them success. Even data analytics also will not give them any assurance of profits. Certain things we need to try and learn.

How to make it?

For big businesses, it is like passing their losses on shareholders or delay on debt repayments. Some are lucky with the fiscal stimulus package from the government and manage the show. On the other hand, some try with the best promotional products and create brand awareness. Everyone wants a thriving business, but they don’t know how to make it.

Herein comes the wisdom of choosing a cooler bag as a promotional product in Australia. Now the question may arise, how cooler bags are going to help businesses as people have developed a callousness towards corporate gifting. It doesn’t evoke much curiosity as people are a worried lot. In such a scenario, what can be the ideal option, marketers may think. Yes, many are interested to hear viable ideas to be successful in competition.

When virus fears linger

Let us think about ideas. Australia is relatively free of virus fears. But at the same time fears loom large when people notice the death rates in the US, UK, and Spain. People don’t want such incidents to happen in their nation. Businesses can capture that sentiment and do awareness with promotional lunch cooler bags. Let us delve deeper.

At this stage, we should think who are the main stakeholders in the fight against corona virus. The answer will be doctors, nurses, on the one side and COVID-19 affected on the other. We need to understand one thing, all the three categories are working overtime to defeat the disease and for that, they need vital supplies.

Food the only consolation during isolation

If you are asked a question, do you love food, that too delicacies in their appropriate temperatures, then your answer will be ‘yes’? The reason is we need food and especially when we are in a situation like being in quarantine then our only consolation will be having our choicest food or drink and not other luxuries. That is why exactly businesses need to work among doctors, nurses, and the corona affected, supply them with delicious food neatly packed in promotional cooler bags Australia wide.

Now the question may arise, how are you going to do that. The answer lies in promoting community kitchens to provide two times food for the affected as the nurses and doctors who work overtime.

Within the limits of social distancing also people can work in community kitchens like sustaining the nation in a big war against corona virus. Population in Australia is above 25 million and the nation cannot afford losing lives as the existing people are inadequate for a robust economy, more demand for goods and services etc.

The only way to go is by networking with the hospitality segment who have access to staff for food production. Since the requirement of the food may not be bulk various industries can come forward to bear the cost of food meant for doctors and nurses working among corona affected.

Let us list out some of the industries that are in stress.

1. Travel industry

Travel and tourism sector may be thinking when they can come out of their low demand woes. If your sector wants to increase your relevance in the post lock down scenario then you need to do your bit in doing promotions among the corona affected as well the doctors and nurses working in healthcare centers.

You can identify your customers who were doctors or nurses and promote them with food supplies. Good food or beverages in their needed temperature will ease the stress of healthcare workers. It will also reduce the tension among them. But while doing so, don’t forget you attach your logo in the cooler bags you offer among healthcare professionals. They will remind you and surely come back to you once the government eases the lockdown. In this way, you can create a thriving business in the days to come.

2. Hospitality sector

The ailing hospitality sector should think about a promotion with cooler bags to bounce back once the lockdown eases. What you need to do is offering food in a neatly packed cooler bags to your regular customers who are in the healthcare sector. This will create immense goodwill among the healthcare professionals which will help you realise your dream of doing roaring business in the post corona scenario.

3. IT sector

Many of your staff may face layoff at this time. Why not tell them to be volunteers to send breakfast or lunch to the corona patients. Give them hope about re-joining for the duty. The ones who are affected may be the kith and kin of the workforce. Supplies should reach with the help of robots. It can be cool drinks or food packed in cooler bags.

You may ask how it is going to help sector like IT. You need to understand that IT stands to serve different communities in the industry like real estate, pharma, hospitality, healthcare, government, or manufacturing sector. While serving among healthcare professionals or corona affected with your logo attached to the cooler bags, you remind them about your relevance and bounce back with projects from different sectors as the affected will be from all sectors who will have gratitude towards you in offering you projects.

Not all business may not do so, but if you have a desire to do a thriving business, you should come forward to do promotions.

Final thoughts

The nation is facing problems through the corona. This is the time to act if you are serious about doing a thriving business not immediately, but certainly shortly. Focus on cooler bags and realize it.