To fight we all need to organise and for that, the role of conference bags are not unimportant.
Many businesses conferences and expos are a billion-dollar worth. No doubt on that. Due to its awesome worth, promotional products industry have thrived and along with that many companies received true brand exposure. When things are moving in that fashion, suddenly came corona in Australia threatening the very concept of physical conference and events.
The paradox
Let us visualize the scenario. Today, the buzzword is social distancing. We find a paradox when the very idea of business runs on socialization how are we going to schedule events? The next possible question, even if we leverage technology to arrange conferences, how many will show interest to look at their devices to see the expo, talk to the event managers and the like. These questions haunt many businesses. They are perplexed.
Some businesses bought bulk conference bags and wonder how they can distribute them to an audience. It is at this stage we need to look at strategies afresh and sell our businesses to a clientele in the virtual era.
What event will work now? Since people are under lockdown and find it difficult to indulge in sports, therefore, no sporting, please. Can there be showbiz like a pop show where you gather on the ground and sing along with your favourite pop star? The answer may be ‘no’.
Identify opportunities
It is at this stage we need to gauge the demand and supply keeping in mind social distancing factor. When it comes to the demand scenario, businesses are waiting to happen. The only thing they want is slack in the lockdown. To understand this more clearly, a country like Australia is by and large safe comparing to Spain, Italy, or the United States where more death cases causing major business disruption and unemployment. On the other hand, Australian casualties are less and people find their home confinement boring, looking for some entertainment.
Now how we create hope among the minds of people. The answer to that is making people believe, all things work together for good. To understand this more clearly, let us do some calculations. Many people have a desire to buy homes. But, so far, the scenario was homes are too expensive and low-income growth didn’t allow the working class to buy homes, making them settle in rented properties. But what is the scenario after Covid-19?
WFH opportunities
The option of WFH (work from home) during the pandemic prompted many companies to allow their executives to work from home. Earlier the companies were unwilling to do so as they feel only in offices, they can realise productivity. But alas, today the companies are realising they save the cost when they allow their workforce to operate from home. Costs like office operation costs, cafeteria expense, and the expense of providing cool water, plus electricity are savings.
Promote homebuying
In such a scenario what happens? Put it simply, the large offices will not have takers. Secondly, the executives are free to migrate to small towns where accommodation is not expensive. Then the result is a crash of the realty sector. That means sooner than later many can buy homes at cheaper rates.
If companies want to realise their ROI, they should incentivise their workforce and neglect the office rent cost which was climbing upwards. Start incentivising your employees with gifts like printed conference bags with which they can use to organise themselves. For example, there should not be any demarcation like office or home where people should not feel like they will work with a seriousness only in office and certainly not in homes.
Yeah, old habits die hard. That is why exactly companies should try with conference bags wholesale to keep essential items like notebooks, pen, a timepiece to discipline themselves and focus on work till the alarm rings them to alert on time to end the work.
Organisations start a campaign among your employees with conference bags with logo to promote a good work culture. Be ready with a motivating tagline. When you do so, it amounts to fighting the Covid-19 with conference bags. Isn’t it?
Stir sporting celebs
Due to mounting anxieties over the pandemic, sporting has come to a standstill. What does this mean? Can we stop living because of virus fears? None of us wants that to happen. Consider this as an initial shock from which we surely recover. Let us hope for the best by setting a time limit for sporting events to start again. One way to do so is by promoting a theme among the sportspeople to use this time for learning a core technology to align with social distancing concept.
Send them conference bags to help them write in detail about how they will bounce back after the corona fears subside. This will help them set a target for them and make their fans active with their motivational quotes. For this purpose, companies should offer sports people conference bags where all stationery will be provided. While doing so, they are using the conference bags to fight Covid-19. Make that happen.
Final thoughts
Businesses need branding for their products and solutions. One sure-fire way to make that happen is doing promotions among a select audience. Today, sportspeople in hibernation. Few are interested in contacting them. But at the same time, everyone is interested to watch sports events in their living rooms at home if they can see sports without affecting the work. It is at this time we should encourage the sports celebs to come out with motivational quotes to inspire the public. We need to hear from them.
Can conference bags fight corona virus? In the beginning, the very idea may appear crazy before the audience. But step by step we understood conference bags help us in organizing ourselves to fight corona virus. Businesses who are clueless about branding at this stage should make use of this opportunity and promote good causes with conference bags. Do it.