Aussie marketers come across diverse marketing constraints. Whatever be the limitations, marketers are not in a position to say ‘no’ to the goals set by the CEOs.

Question no 1. When hard work is not enough, how to find your edge?

Marketers do work with ad blitz, corporate communication, social media marketing etc., to win the target audience. They work hard and realise one harsh thing finally. Hard work is not enough. At this stage how to find your edge?

Before going to find your advantage, we should address the constraints factor.

As told, what are the common constraints?

· It can be budget limitations

· Sometimes products do not meet market needs.

· A scenario of price not matching value

· Lack of access to product and ineffective promotion

We need to work on all.

Budget Limitations Happen

Mass media advertising good, but not reaching the target due to attention deficit of the customers. What happens here is more investment but fewer rewards. You miss the ROI realisation.

If the management is convinced about the importance of gifting strategy, they can reduce the advertising budget with more focus on promotional strategies which are more effective according to research.

For decades together advertising in mass media had a tremendous impact. But the trend is changing due to the huge noise and nuisance value of advertising.

Research from Jampp found our attention span diminish by 88 per cent every year. What we found here?

It is simple, we are not getting the right impact from our advertising. There is a gap.

The gap between what's expected and what you deliver is where the magic happens, in business and in life.

Jay Baer, Founder, Convince and Convert.

We should close the issue. Marketers should convince their decision-makers to increase allocation on corporate gifting strategies. According to a research promo product cannot be disputed as they drive an undisputed level of brand exposure.

When research confirms the importance of reaching the target audience with gifts, marketers should convince their bosses to change priorities in budget allocation for the best promotional giveaways. Why not try a custom umbrella as a promo tool? Often you need to fix the logo in umbrella.

Products not Meeting Market Needs

Let us face it, it is upon the marketing managers to suggest what solves the problems of the consumers.

Marketers have the challenge to reach the fields, talk with the prospects, and give feedback to the production team. In today's context, it is contacting through social media contacts where the identification or the future prospecting happens. Marketing includes addressing their concerns also with an assurance of solving their problem.

You may be addressing them on a one to one basis. You can tell about ‘being an esteemed customer, you deserve a gift.’ Promotional umbrellas make sensible gifting. Try it, soothe the ruffled feathers.

The cost of being wrong is less than the cost of doing nothing.

Seth Godin

Price not Matching Value

Manufacturers should have segregation like premium products and cost-effective options. When it comes to pricing the price should be more or less same to the competitor’s product. Marketers are the ones who give feedback to the CEO or product manager to improve quality. To become a brand, the manufacturer should give a top quality product.

At the same time, it is upon the marketers to nudge the top level of the hierarchy that however good the ad is, one cannot sell a bad product. Product upgrade and communicating the same is the only way to go.

These stages also, marketers should regularly communicate with their leads.

Creativity is intelligence having fun.

Albert Einstein

Often, marketers need to be creative with the mix of your persuasive talk and offer a promotional giveaway to soothe the feelings of the target audience. Pennywise and pound worth. How is it?

Marketing constraints are bound to happen. That does not mean that those are projecting the business to different communities get upset. An intermix of goody talk plus a gifting approach will help you overcome the situation.

If you just help your customers or help your buyers buy, and answer the questions that they have in

that journey, then you can really succeed.

Michael Brenner, CEO of Marketing Insider Group

Lack of access to Product

Your final concern may be to bridge the product or services with the customer. Lack of access is a marketing pain point and marketers should work on supply chain and make it effective.

At this point, our humble suggestion is to understand who blocks what and create an obstacle management system. From past experiences, the marketing team can document what went wrong and how to avoid repeating the blunders. This requires concerted effort, communication, proof of obstacles, identifying who is responsible in a holistic manner.

You don't have to be a person of influence to be influential.

Scott Adams, Cartoonist - creator of Dilbert

Perform and Qualify

Everything is in performance. Customers are looking who is delivering in time. What matters is service. Identify your core strengths and fill the gaps to streamline the delivery process.

If you are a poor producer, outsource it from a reputed supplier. An influencer is created out of his/her performance in problem-solving. You are going to be that influencer an authority in your niche.

Happy branding.