Enterprises can save time and sales only by moving with the trends.

If asked, what makes the worst for business, most of us will answer, it is wasting time and money. In a world where changes take place by seconds, we know the value of time. And those who are in the decision-making process works overtime to tweak policies or adapting to change in the pricing strategy or updating wit the technology so that their time and money invested is saved. It is a constant battle they wage with promotions, to be specific with branded corporate gifts.

In the absence of doing so, the consequences will be disastrous in such a way that the smart competitor will divert our hard-earned market share to his/her kitty leaving us unworthy all of a sudden. In a few weeks, there are chances that one will become bankrupt to continue operations. The remedy lies in being proactive to act in time and then invest right to fill the gap wherever the competitor acted smartly like reducing the price or updating the product. Likewise, one can stem the erosion.

That is all about those who ignore certain things in their life and face music. In the constantly changing world, there is a requirement to go with the trends by researching what is trending today. This is important for everyone who is into sales or marketing. Now the question will arise who is not into sales or marketing as we all do so in some way or the other. Even those who are into product manufacturing also should have some understanding of changing consumer preferences so that they can align with the changes while doing production.

Now our concern is on hand sanitizer Australia. Why it is a concern for us? If we research carefully there is an order issued by the State to use them to save lives. Therefore, it became a trend. It is not because people love sanitizers and use it religiously. But all on a sudden it became a value; we can see celebrities coming forward to promote sanitizers. Those who are in authority constantly reminding us to use them to protect us from virus infection. Yes, there is a great demand for personal hygiene and most of us are after COVID combat in every possible way.

We need to study the psychological impact of trending. In the earlier scenario, many were using liquid soap to clean their hands and they are okay with that even if they found an ad on the TV or any other media to buy sanitizers. They were of the view that soap will serve the purpose of hand hygiene. But at the same time, some people began to use hand sanitizer once they were convinced of the distinct advantage in killing microbes effectively. Let us take an example like Sarah from Brisbane who got convinced of buying sanitizers in 2017 itself three years before COVID occupied the center stage.

See, we need to understand that people have their apprehensions and who can solve their fears or concerns will get a sale and this happened in the case of Sarah. At that time her friends or acquaintances might have questioned her for the logic behind buying hand sanitizers in a scenario where there is no threat like pandemics or no one in her home being affected by an epidemic or a disease like TB.

What more to say, if a person has the problem of diarrhea having to go to the restroom every half an hour may find it sensible to buy hand sanitizer in bulk because every time he or she needs to cleanse his/her hands to ensure they are free from microorganisms especially before eating meals.

So, the crux of the matter here is we need hand sanitizers at home irrespective of COVID threat. This is important to tell because in the post COVID scenario also people need to keep hand sanitizer at home as most of us face problems like diarrhea or loose motion some time or the other. So, as an individual ignoring hand sanitizer will cost you time and sales.

Yes, you need to understand this very clearly. Like humans virus and bacteria too become smart. Most of the time microorganisms enter our body through our hands and mere washing with soap does the job only partly. On the other hand, if we give double protection like a wash with sanitizer first and then a second cleaning with liquid soap we get the desired protection from deadly microbes that affect our health every now and then.

Whether we like it or not buying hand sanitizer bulk is sensible because the virus often outsmarts us with its immunity to existing antibiotics. That is why we need to thoroughly clean our hands with advanced anti-microbe solutions like hand sanitizers.

Due to these stronger reasons, marketing strategists should move with the trends. Your existing promo plans are quite okay but at the same time, you also need to fulfill the universally accepted value like sanitizing your hands. In the earlier scenario, you used to shake hands and in the new context, you are not doing so. Even if people start shaking hands in the Post COVID scenario also, make it a value that you have a good stock of hand sanitizer. That is why businesses need to promote different products for their brand building. During corona season, what is the most suitable product other than hand sanitizers where the workforce promotes wellness by itself?

And then comes the caveat. Ignore hand sanitizers at your own risk as it may cost you time and sales. So, create a kit that is convenient and handy where you include hand sanitizers also with due respect to care your staff. Hold on, don’t rush to type phrases like ‘hand sanitizer for sale Australia’. You should check carefully who has the credentials to supply sanitizers like being in existence since 2006. Buy only from credible suppliers who will supply the products Australia wide. All the best.