The global water flosser market size is estimated to inflate on account of surging spending on dental health, especially by people in established nations. Alertness regarding the significance of dental flossing in order to evade gum-related disorders and oral infections has considerably augmented with time. This is likely to ensure market growth.

This information is provided by Fortune Business Insights, in its report, titled, “Water Flosser Market, 2024-2032.”

Information Source: https://www.fortunebusinessinsights.com/water-flosser-market-106308 

Top Key player in the Water Flosser Market:

• Water Pik, Inc.

• Ginsey Home Solutions

• Hydro Floss

• Oral Breeze

• ToiletTree Products, Inc.

COVID-19 Impacts:

Negative COVID-19 Impacts on Market Observed due to Closing of Dental Clinics

The shutting down of dental clinics and practices owing to the COVID-19 pandemic and the following lockdown protocols has majorly affected the penetration of water flossers across the commercial segments. The consequent office shutdowns resulted in an unparalleled revenue loss across the sector, therefore challenging the implementation of water flossers. With dental hygiene practices and routines sternly slanted over the past year, the analysis also demonstrated that while 24% of those reviewed were flossing less regularly, about 23% stated they were not flossing. Such trends pose considerable problems to the market.

Report Coverage:

The report presents a holistic study of the market for water flossers along with current trends and future anticipations to establish proximate investment gains. An in-depth analysis of any upcoming opportunities, threats, competitions, or driving factors is also mentioned in the report. Moreover, a thorough regional analysis is offered. The COVID-19 impacts have been added to the report to help investors and business owners understand the threats better. The top players in the market are identified, and their strategies to bolster the market growth are shared in the report.

Segmentation:

On the basis of product, the market is bifurcated into a countertop and cordless. 

Based on end-use, the market is fragmented into dental clinics, households, and hospitals.

By distribution channel, the market is fragmented into e-commerce stores and retail stores. 

Geographically, the market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Drivers and Restraints:

Increasing Adoption of Teeth-related Procedures by Public to Augur Growth

The amplifying spending made on dental health in major nations all over the globe is acting as a fueling aspect for the water flosser market growth. Over the past few years, cosmetic dentistry has become notably trendy. Currently, teeth whitening techniques are among the most liked cosmetic methods carried by people across the world, owing to which teeth whitening products such as water flossers are in demand owing to an upsurge in the number of cosmetically alert people.

Nevertheless, the available alternate products such as non-wax tape, wax flosser, and others are posing as a robust market existence is acting as a hindering factor for the market growth.

Regional Insights:

North America to Dominate Stoked by Presence of Smokers on Large Scale

North America is predicted to display a leading water flosser market share and is estimated to remain dominant throughout the forecast period of 2021-2028. The incidence of a huge number of cigarette smokers is helping in hiking the utilization of the product owing to the surging consciousness of smoking resulting in tooth decay, tooth fallout, and others.

Asia Pacific is anticipated to adopt a critical existence in the water flosser market, owing to posing a huge number of the geriatric population who are disposed to teeth ailments. In addition, the massive ingestion and production of sweet delicacies in nations such as India, Pakistan, Nepal, and others led to an upsurge in the number of people with teeth-related concerns has resulted in spike the need for the product.

Competitive Landscape:

Inventive Product Launch Proclamation by Chief Players to Boost Market Growth

The fundamental players adopt numerous strategies to bolster their position in the market as dominating companies. One such prime strategy is procuring companies to bolster the brand value among users. Another effective strategy is periodically unveiling groundbreaking products with a methodical study of the market and its target audience.

Key Industry Developments:

September 2020: Waterpik announced the presentation of its 2 novel water flossing model. This displays a four-hour rapid charge45-second water capacity, two pressure settings, and four tips.