The global baby swing market size was valued at USD 5.23 billion in 2023. The market is projected to grow from USD 5.36 billion in 2024 to USD 6.91 billion by 2032, exhibiting a CAGR of 3.21% over the forecast period.

Designed to mimic rhythmic rocking, baby swings offer adjustable speeds, reclining positions, music, and mobile toys. These swings are popular among parents for their ability to soothe and entertain infants hands-free, providing a safe and comforting experience. Urbanization is driving the need for compact living solutions, leading parents to prefer foldable swings. This trend is boosting the demand for space-saving products in the market.

The market faced a downturn during the COVID-19 pandemic, with global supply chains disrupted due to production shutdowns and trade restrictions in 2020. Moreover, demand fell as parents increasingly focused on essential baby items.

Fortune Business Insights™ provides this information in its research report, titled “Baby Swing Market, 2024-2032”.

Information Source: https://www.fortunebusinessinsights.com/baby-swing-market-110178 

Top Company in the Baby Swing Market:

• Thorley Industries LLC. (U.S.)

• Mattel, Inc. (U.S.)

• Nuna International B.V. (Netherlands)

• Brevi Milano S.P.A. (Italy)

• Kids2, LLC (U.S.)

• Newell Brands (U.S.)

• Foshan Baby Bear Technology Co., Ltd. (China)

• Hauck Gmbh & Co. KG (Germany)

• Mamas & Papas (U.K.)

• Star and Daisy (India)

• Baby Bjorn AB (Sweden)

Segmentation:

Manual Baby Segment Dominated owing to Budget-Friendly Option

In terms of type, the market is fragmented into electric baby swing and manual baby swing. The manual baby segment held the key global baby swing market share in 2023 as they are more cost-effective, making them appealing to budget-conscious consumers and contributing to their market dominance.

Household Segment Held a Dominant Share due to Growing Birth Rates

In terms of application, the market is fragmented into household, nursery, hospitals, and others. The household segment held the key market share in 2023 due to rising global birth rates, exemplified by the 1% increase in the U.S. from 2019 to 2021, as per NCHS. These factors drive demand for household products catering to newborns and infants.

Offline Segment Dominates due to Extensive Product Availability

In terms of distribution channel, the market is segmented into offline and online. The offline segment leads the global market. The segment benefits from a wide range of products readily available in physical stores, catering to diverse consumer preferences and immediate purchase needs.

In terms of region, the market is categorized into Europe, North America, the Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The market report offers a detailed analysis covering prominent companies, types, applications, distribution channels, and global trends. It provides insights into market growth and significant industry developments.

Drivers and Restraints:

Growing Popularity of Smart Products to Fuel Market Growth

Recent innovations in baby swings emphasize enhanced comfort, convenience, and safety, driving demand among parents. The integration of intelligent technology, such as Bluetooth-connected apps for controlling swing motion, monitoring sleep patterns, and streaming music, appeals to tech-savvy consumers. Moreover, prominent market players are boosting sales by launching new smart baby swings. For example, in July 2022, 4moms introduced the MamaRoo Multi-Motion Baby Swing, featuring Bluetooth app functionality, a touch-sensitive control panel, and Alexa voice control.

However, concerns over safety hazards such as entanglement and suffocation, along with stringent government regulations and product recalls, hinder the baby swing market growth.

Regional Insights:

Asia Pacific Led the Market Owing to Growing Female Workforce

Asia Pacific captured the major market share in 2023 owing to the expanding number of working women in the region coupled with growing disposable incomes drives the adoption of baby care products.

Consumers in the U.S. and Canada prioritize premium baby care items that offer comfort and ensure child well-being, leveraging robust purchasing power to drive market growth in North America.

Competitive Landscape:

Industry Participants Focus on Collaborations to Expand their Retail Presence

Intense competition in the global market has driven players to expand their retail presence. For example, Nuna International B.V. partnered with Katoji to open its flagship store in Daikanyama, Japan, aiming to enhance market share and brand visibility.

Key Industry Development:

• July 2023: A New Jersey-based baby products retailer, Babies ‘R’ Us, opened its new flagship store spanning 10,000 square feet at American Dream Mall in New Jersey, U.S.