The global tissue paper market size was valued at USD 90.99 billion in 2024. The market is projected to grow from USD 96.57 billion in 2024 to USD 154.54 billion by 2032, exhibiting a CAGR of 6.95% during the forecast period.
Maintaining domestic cleanliness and hygiene requires the use of tissue paper. One of the main factors driving the demand for tissue products worldwide is the growing awareness of the importance of implementing appropriate sanitation and hygienic standards in homes and commercial settings. To keep workplaces clean and sanitary, a variety of tissue paper products are used in business settings, catering establishments, and hospitals. Consumers now favor sanitizing property-based hygiene products to prevent bacterial and viral illness and maintain their health. The market is expanding even more because of the growing customer demand for cutting-edge tissue products that offer improved protection against bacteria and viruses.
Von Drehle Corporation (U.S.)
First Quality Tissue LLC (U.S.)
Orchid Paper Products Company (U.S.)
Kruger Inc. (Canada)
Asian Pulp & Paper (China)
Svenska Cellulosa AB (Sweden)
Hengan (China)
Croix Tissue (U.S.)
AbitibiBowater Inc. (Canada)
CMPC Tissue SA (Chile)
Sofidel Group (Italy)
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Based on product type, the market is segmented into facial tissue, paper towels, wipes, bath & toilet tissue, and others. Due to the widespread use of cotton towels and napkins for bathroom sanitation, the bath & toilet segment dominates the market. There is a significant need for high-quality tissue products in the expanding tourist and modernizing hospitality industries.
Due to an Increase in Corporate Housing Facilities, the Commercial Sector will Dominate the Market
Based on the application, the market is segmented into household and commercial applications. Among the commercial uses are businesses like hotels, restaurants, and offices. Due to the large usage of tissues during meal service and table cleaning in hotels and restaurants, the commercial segment commands a sizeable market share.
• Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
• Comprehensive insights into the regional developments.
• List of major industry players.
• Key strategies adopted by the market players.
• Latest industry developments include product launches, partnerships, mergers, and acquisitions.
Personal Care and Sanitation Requirements are Rising, Which will Boost Market Growth
Because of the increasing importance of maintaining optimum health and cleanliness, everyone now uses tissue paper. These handy wiping items are frequently used to clean kitchen surfaces, hands, faces, and instruments in diagnostic and research labs. So, the main factor boosting increased product demand is the global rise in hygiene awareness. The Food and Agricultural Organization of the United Nations (FAO) reports that China's output of household and sanitary papers climbed from 10.99 million tons in 2020 to 11.25 million tons in 2021 for domestic and export use.
Growing environmental issues, including deforestation and global warming brought on by the removal of trees, constrain the market for products made of pulp and inhibit consumer demand, which stifles the global tissue paper market growth.
Asia Pacific Dominates the Market due to Presence of Influential Economies in this Region
During the projected period, a sizable tissue paper market share is anticipated for the Asia Pacific region. This can be attributed to aspects like the expanding capacity of East Asian nations like China and Japan and the region's ability to produce goods made of wood. In 2019, there were roughly 2700 paper and board firms in mainland China, according to a China Paper Association (CPA) survey. Additionally, because of its enhanced utility in the expanding food and food services sector, the expansion is mostly coming from populated nations like China, India, and Japan, driving the total tissue paper market growth in the region.
Growth of the Market Requires Innovation and Efficient Distribution Channels
Maintaining a company's capacity to produce tissue items requires an effective supply chain and inventory management. The market's top producer of products made from pulp, Svenska Cellulosa AB, is a well-known organization. To increase the absorbency of products made of paper and pulp and to efficiently utilize the raw material to increase environmental sustainability, the company employs product innovation as a business strategy. In order to attain the necessary returns on their market investments, well-known tissue paper industry players like CMPC and Hengan Inc. utilize a variety of investment strategies.
January 2023 - Bampooh LLC. launched a BPA-free, sustainable bamboo toilet paper product in the U.S. market.