The global artificial nails market size was valued at USD 1.45 billion in 2023. The market is expected to expand from USD 1.52 billion in 2024 to USD 2.37 billion by 2032, exhibiting a CAGR of 5.75% over the study period.

Artificial nails, which are also referred to as false nails or fake nails mean extensions which are kept over natural nails as fashion accessories or to improve the appearance of the nail. The advent of fashion industry trends across the globe is set to proliferate the demand for the product, augmenting the market growth. The market is witnessing the evolution of the consumers’ choices and uptake of the latest designs, colors, sizes, and looks due to the emergence of new fashion trends.

In contrast to other industries, the market witnessed a sustained influence of the COVID-19 pandemic considerably. This was due to a surge in salon shutdowns and health concerns in 2020, as people looked up for at-home beauty solutions.

Fortune Business Insights™ provides this information in its research report, titled “Artificial Nails Market, 2024-2032”.

Information Source: https://www.fortunebusinessinsights.com/artificial-nails-market-110177 

Top Leading Company in the Artificial Nails Market:

• Ardell Lashes and Beauty (U.S.)

• Hand and Nail Harmony U.S.)

• Marmalade Cosmetics (U.S.)

• Kiss Products (U.S.)

• Anise Cosmetics (U.S.)

• Beauty 21 Cosmetics Inc. (U.S.)

• Naio Nails (U.K.)

• KM Nail Manufacturer (U.S.)

• Dashing Diva (U.S.)

• Sheba Nails Inc. (U.S.)

• Senboma (China)

Segmentation:

Press on Nails Segment Led Attributed to the Durable Nature

On the basis of type, the market is bifurcated into press on nails and wrap nails. The press on nails segment secured the largest artificial nails market share in 2023 driven by the durability and long-lasting nature. This, coupled with their ease of application without any help or requirement for professional salon services is expediting the segment growth.

Acrylic Nails Dominate Market as the Material can be Designed into Several Shapes

In terms of material, the market is classified into gel nails, dip powder, acrylic nails, and others. In 2023, the acrylics segment held the dominating position in the global market as these types of nails can be designed as per requirements into various shapes and forms.

Surging Availability of Tailored Recommendations to Fuel Specialty Stores Growth

With respect to distribution channel, the market is divided into online retail, supermarkets/hypermarkets, specialty stores, and others. The specialty stores segment registered the largest share in 2023 on account of the increasing availability of expert advice, tailored recommendations, and personalized services.

On the regional front, the market for artificial nails is categorized into Europe, the Middle East & Africa, South America, North America, and Asia Pacific.

Report Coverage

The report comprehensively analyzes the key driving and restraining factors affecting the market growth. In addition, it provides vital analysis of the latest trends, COVID-19 pandemic impact, and major industry developments. Other aspects of the report include the strategic moves implemented by leading companies to achieve a competitive advantage.

Drivers and Restraints:

Surging Popularity of Eco-friendly and Customized Products to Escalate Market Expansion

There has been a rising innovation and creativity in artificial nails in recent years and many trends that captivate the beauty industry are being witnessed. One of the major trends is the growth in customizable press on nails. These products provide an affordable and convenient way to get salon-quality designs at home, enabling customers to change their look often, driving the artificial nails market growth.

Despite such growth opportunities, the steep maintenance costs coupled with rising allergic reactions may hinder the market expansion.

Regional Insights:

Asia Pacific Dominated Fueled by Rising Consumer Spending Power

The Asia Pacific market accounted for the largest share in 2023, which can be credited to the surging spending power of consumers. The increasing disposable incomes across developing nations, including South Korea, China, Japan, and India, further drive the market growth in the region. The market growth can also be ascribed to the rising popularity of salons coupled with increasing consumer awareness of personal care, which bolsters product demand.

Europe artificial nails market is anticipated to expand significantly during the forecast period driven by growing number of nail care salons and services. The release of new innovative products by different key companies is further augmenting the market growth.

Competitive Landscape:

Top Players Forge Partnerships to Launch New Products

The market has observed the emphasis of companies on new launches in recent years, which is one of their major strategies to occupy largest share while gaining a competitive advantage. Some other strategies adopted by prominent companies in the market include joint ventures, mergers, and capacity expansions. Partnerships are also being forged by top companies to release new products.

Key Industry Development:

April 2022: Lottie London announced a partnership with Chaun Legend for the launch of press on nails. These products have a wear time of upto seven days and are made using 94% recycled plastic.