The athletic footwear market size was valued at USD 138.72 billion in 2024. The market is projected to reach USD 210.94 billion by 2032, recording a CAGR of 5.38% during the forecast period.
Athletic footwear includes shoes specifically designed for sports and physical activities. These products offer specialized features that significantly enhance athletic performance. The market encompasses a wide range of products such as running shoes, lifestyle shoes, and training shoes. A major factor fueling the demand for athletic footwear is the growing awareness of health and fitness, which has increased global participation in sports and fitness activities.
However, the COVID-19 pandemic negatively impacted the market as lockdowns and travel bans led to the cancellation of numerous sporting events, resulting in a steep decline in the demand for athletic footwear.
Fortune Business Insights™ presented this data in a report titled, "Athletic Footwear Market, 2025–2032."
Nike, Inc. (U.S.)
Adidas AG (Germany)
Mizuno Corporation (Japan)
PUMA SE (Germany)
Under Armour, Inc. (U.S.)
Deckers Outdoor Corporation (U.S.)
FILA Holdings Corporation (South Korea)
On Holding AG (Switzerland)
New Balance Athletics, Inc. (U.S.)
Lululemon Athletica Inc. (Canada)
Get Tarriff Impact Analysis of the Athletic Footwear Market: https://www.fortunebusinessinsights.com/athletic-footwear-market-104126
Running Shoes Gained Significant Popularity With Rising Number of Marathons
Based on product type, the market is segmented into training shoes (crossfit/cross training), running shoes (performance), lifestyle shoes (skateboarding), outdoor shoes (trail), and others. Among these, running shoes accounted for the largest market share in 2023. This was due to the increasing popularity of marathon events, which has significantly bolstered the demand for high-performance running shoes.
Men Increased Product Use Due to Growing Participation in Sports
By end user, the market is categorized into men, women, and children. The men’s segment dominated the market in 2023, primarily driven by higher male participation in various sports and athletic events.
Hypermarkets/Supermarkets Witnessed Notable Rise in Customer Footfall Due to Wide Product Availability
Based on distribution channels, the market is classified into hypermarket/supermarket, specialty stores/sporting goods stores, departmental stores, online stores/e-commerce, and others. Hypermarkets and supermarkets led the market in 2023 as they offer a broad selection of footwear brands, providing customers with more choices and convenience.
The market spans across key regions including North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
The report offers an in-depth analysis of key market dynamics such as leading product categories, target consumer groups, and primary distribution channels. It also highlights significant industry trends and the strategies adopted by prominent players. Additionally, the report examines various elements that have driven the market's progress in recent years.
Increasing Participation in Sports to Foster Market Growth
A rising global emphasis on personal health and wellness, particularly post-pandemic, has encouraged people to engage in outdoor and fitness activities such as running, trekking, and cycling. This shift has driven the demand for athletic footwear, which plays a critical role in enhancing performance and minimizing injuries.
Environmental Impact of Shoe Waste May Impede Growth
Despite strong demand, environmental concerns related to the disposal and recycling of used athletic shoes pose a challenge to market expansion.
North America Dominated Global Market Due to Rising Focus On Health & Fitness
North America maintained a leading position in the global market, with increased public interest in fitness and wellness. Countries like the U.S. have a significant concentration of athletic footwear manufacturers and sportswear brands, which further strengthens the region’s market presence.
Asia Pacific to Witness Substantial Growth Due to Increasing Disposable Income
Asia Pacific is expected to see rapid growth, especially in developing economies like India and China. As disposable incomes rise, consumers are more likely to invest in premium sports footwear, which will contribute to regional market expansion.
Leading Companies to Launch New Products to Cater to Wider Customer Base
Key players in the athletic footwear industry are focused on product innovation, incorporating new technologies to address safety, comfort, and performance. Smart shoes equipped with sensors and connectivity features are gaining popularity as they provide users with real-time fitness data.
August 2024: Puma unveiled its latest performance footwear, MagMax NITRO. The shoe is integrated with NITROFOAM technology, designed to deliver enhanced cushioning and propulsion for runners, elevating the overall running experience.