The global tissue paper market size was valued at USD 90.99 billion in 2024. The market is projected to grow from USD 96.57 billion in 2025 to USD 154.54 billion by 2032, exhibiting a CAGR of 6.95% during the forecast period.
Maintaining cleanliness and hygiene at home relies significantly on the use of tissue paper. A key factor fueling the global demand for tissue products is the increasing awareness of the importance of sanitation and hygiene standards in both residential and commercial environments. Various tissue paper products are utilized in workplaces, catering venues, and hospitals to ensure cleanliness and safety. Consumers are now prioritizing hygiene products that effectively sanitize and protect against bacterial and viral infections, promoting overall health. The market is further expanding due to rising consumer interest in innovative tissue products that provide enhanced protection against germs and viruses.
Top Company in the Tissue Paper Market:
Von Drehle Corporation (U.S.)
First Quality Tissue LLC (U.S.)
Orchid Paper Products Company (U.S.)
Kruger Inc. (Canada)
Asian Pulp & Paper (China)
Svenska Cellulosa AB (Sweden)
Hengan (China)
Croix Tissue (U.S.)
AbitibiBowater Inc. (Canada)
CMPC Tissue SA (Chile)
Sofidel Group (Italy)
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Segments:
Segment for Bath & Toilet Tissue to Lead Due to High Usage of Cotton Towels And Napkins
The market is categorized by product type into facial tissue, paper towels, wipes, bath and toilet tissue, and others. The bath and toilet segment leads the market due to the prevalent use of cotton towels and napkins for bathroom sanitation. Additionally, there is a growing demand for high-quality tissue products driven by the expanding tourism sector and the modernization of the hospitality industry.
Due to an Increase in Corporate Housing Facilities, the Commercial Sector will Dominate the Market
The market is divided based on application into household and commercial uses. Commercial applications include industries such as hotels, restaurants, and offices. The commercial segment holds a significant market share, largely due to the extensive use of tissue products during meal service and table cleaning in hotels and restaurants.
Report Coverage:
The report offers:
• Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
• Comprehensive insights into the regional developments.
• List of major industry players.
• Key strategies adopted by the market players.
• Latest industry developments include product launches, partnerships, mergers, and acquisitions.
Drivers & Restraints:
Personal Care and Sanitation Requirements are Rising, Which will Boost Market Growth
Because of the increasing importance of maintaining optimum health and cleanliness, everyone now uses tissue paper. These handy wiping items are frequently used to clean kitchen surfaces, hands, faces, and instruments in diagnostic and research labs. So, the main factor boosting increased product demand is the global rise in hygiene awareness. The Food and Agricultural Organization of the United Nations (FAO) reports that China's output of household and sanitary papers climbed from 10.99 million tons in 2020 to 11.25 million tons in 2021 for domestic and export use.
Growing environmental issues, including deforestation and global warming brought on by the removal of trees, constrain the market for products made of pulp and inhibit consumer demand, which stifles the global tissue paper market growth.
Regional Insights
Asia Pacific Dominates the Market due to Presence of Influential Economies in this Region
During the projected period, a sizable tissue paper market share is anticipated for the Asia Pacific region. This can be attributed to aspects like the expanding capacity of East Asian nations like China and Japan and the region's ability to produce goods made of wood. In 2019, there were roughly 2700 paper and board firms in mainland China, according to a China Paper Association (CPA) survey. Additionally, because of its enhanced utility in the expanding food and food services sector, the expansion is mostly coming from populated nations like China, India, and Japan, driving the total tissue paper market growth in the region.
Competitive Landscape
Growth of the Market Requires Innovation and Efficient Distribution Channels
Maintaining a company's capacity to produce tissue items requires an effective supply chain and inventory management. The market's top producer of products made from pulp, Svenska Cellulosa AB, is a well-known organization. To increase the absorbency of products made of paper and pulp and to efficiently utilize the raw material to increase environmental sustainability, the company employs product innovation as a business strategy. In order to attain the necessary returns on their market investments, well-known tissue paper industry players like CMPC and Hengan Inc. utilize a variety of investment strategies.
Key Industry Development:
June 2021: Renova, a Portuguese brand, launched Divine, its new toilet paper wrapped in recyclable and biodegradable paper. Renova focuses on product innovation by thinking about the environment and making consumers aware of the ecological impact of their purchases.