The store provides premium and sustainable products that are friendly to humans, animals and the environment, with key brands including Vaude, Black Diamond, Sea To Summit and Smartwool. There are also themed in-store areas for experiencing nature.
Vaude, an outdoor brand from Germany, adheres to its belief of sustainability and cares for the environment, labor and animals. It established its own "Green Shape" environmentally-friendlly sportwear and gear series and passes the two internation labor and animal protection standards. i.e., "Fair Wear Foundation" and "Responsible Down Standard"