Oh, so you've spotted my QR code! Maybe you have been at Logiville and seen me at the Cilo immersive room. If not, it is highly recommended.

But I guess you're just as curious about the Digital Product Passport as I am.

We decided to go step by step. At this point you get an introduction to the DPP and the story of the shirt. Later, when scanning again, you will get my passport. A promise.

But first my story.

I was introduced to the world on September 4th., 2025 in Niel, Belgium.  

Niel's industrial history is rooted in the literal building blocks of society—bricks. For centuries, the town's clay-rich soil fueled a thriving brick and tile industry, making Niel an indispensable part of Belgium's physical construction. It was a place where raw materials were transformed into tangible, durable goods used to build homes and infrastructure.

Today, Logiville represents a modern twist on this tradition of "building." Instead of creating physical bricks, Logiville focuses on building the future of logistics. It's a place where digital and technological "building blocks"—like automation, AI, digital product passports and smart systems—are developed and showcased to construct more efficient supply chains. The shift from shaping clay to shaping data and algorithms is a witty and symbolic parallel.

This place that once specialized in making things that went from "earth to end" is now a pioneer in the business of making sure things go "round and round." You're not just wearing a polo shirt; you're wearing a story about the past, present, and future, all woven into a single, circular polo-shirt.

The year is 2017. VIL is on a mission to chemically recycle polyester from textiles. They pull 50 kgs of white t-shirts from the market but find no one in Belgium up to the task. The quest takes them to Sweden—RISE in Gothenburg for recycling, then Böras for spinning and confection.

Meanwhile, Concordia is busy developing a rejuvenating process for cotton called Purfi.

Fast forward to 2025. VIL decided to revisit that Purfi process, this time for cotton. And that's when I was born!

I am the result of a mainly local journey:

• Ecoso: collecting and sorting

• Purfi: recycling (soft-mechanical)

• European Spinning Group: spinning

• Concordia Textiles: knitting and dyeing

• Proudd: confection

• Avery Dennison and Atma.io: labelling

• Decathlon Service Center: printing

• Cilab:  Responsible Economic Operator, personalisation and repair services

Check out my shirt—I'm about 50% recycled cotton and 50% recycled PET. I bet you've already seen my brother at Logiville; he's a cutie at 100% recycled cotton. Or you might prefer my 4 sisters, they are all 100% locally produced. 

Oh, and they gave me a label which will tell you later more about myself. 

But, why is this important?