Mission:

The Mission defines the organization’s purpose and primary objectives. Mission statements are set in the present tense, and provide an explanation of why the team exists. This statement is clear to all members of the organization, as well as the people outside of it. Common CCoT mission statements describe why the team exists and what service the team provides. It is a declaration of what makes the CCoT important. They give the WHY of the group.

There are four key elements the mission statement should provide.

1. Value: The statement should state how the CCoT is valuable to the community.
2. Inspiration: The mission statement should inspire the community to join or work with the CCoT team.
3. Plausibility: Don’t put items in the mission statement that cannot be delivered. Set high goals but make sure they are realistic.
4. Specificity: Mission statements are concise, clear, and powerful.