Social media posting is both proactive and reactive, and working on social media with a team requires the ability to plan and share multimedia content quickly and using a number of digital services..

Asana

On the proactive side, the social media team keeps a calendar of major events and observances in Asana, which is an online productivity tool. Videos, graphics, hashtags, and other information are appended to “tasks,” allowing the team to collaborate well in advance of events like “#WorldWetlandsDay.”

Slack

On the reactive side, day-to-day conversations, as well as drafts and links, are shared in a Slack virtual workspace that supports mobile push notifications. This allows the social media team to be nimble and catch trends, events, or viral stories that happen quickly or fall outside of the typical workday.

LastPass

Coming Soon

Lastpass is a password managing utility. Aside from Facebook and LinkedIn (which require an existing administrator to give you rights), all of the accounts associated with social media management have their passwords stored in our Lastpass account, behind a master password. You can obtain this password from your supervisor, and install Lastpass as a browser extension.