"Biological diversity" means the variability among living organisms from all sources including, inter alia, terrestrial, marine and other aquatic ecosystems and the ecological complexes of which they are part; this includes diversity within species, between species and of ecosystems.Biodiversity, also called biological diversity, the variety of life found in a place on Earth or, often, the total variety of life on Earth. A common measure of this variety, called species richness, is the count of species in an area. Colombia and Kenya, for example, each have more than 1,000 breeding species of birds, whereas the forests of Great Britain and of eastern North America are home to fewer than 200. A coral reef off northern Australia may have 500 species of fish, while the rocky shoreline of Japan may be home to only 100 species. Such numbers capture some of the differences between places—the tropics, for example, have more biodiversity than temperate regions—but raw species count is not the only measure of diversity. Furthermore, biodiversity encompasses the genetic variety within each species and the variety of ecosystems that species create.The importance of communication, outreach and stakeholder engagement in the lead up to 2020 and beyond was recognised by the Conference of the Parties in Decisions 14/26 and 14/34.
The basics of the CBD brand are defined in CBD/COP/13/INF/41.