Youtube

Convention on Biological Diversity

APPROACH

Similar to the UN Biodiversity Twitter account, the YouTube channel has a dual audience. Live events and webinars hosted on the channel primarily target CBD insiders, while videos published on the platform may appeal to both specialist and general audiences.

Activity on the platform varies significantly, depending on the number of videos produced and the number of webinars and other events organized. However, posting on a regular basis will keep the platform active and subscribers engaged. Videos produced for other social media channels can be published on YouTube as well as longer-format videos.

CONTENT TYPES

Sample content types for this platform:

Videos produced for social media purposes
Longer-format videos
Executive Secretary video messages
Webcasts of CBD meetings, events and webinars

publishing

VIDEOS: A Quick How To

Start from the channel landing page or from the YouTube creator studio.

Near the top right of the screen, click the create button (camera icon with a plus sign (+)).
Click "Upload Video".
In the window, click "select file" and find the video you want to publish.
While the video is uploading, fill in the title and description.
- - The description can be the same or similar to text used on other social media platforms.
  - Use hashtags and keywords.
Select a thumbnail image (It may take awhile for options to appear.).
If you would like to add the video to a playlist, select one from the dropdown menu.
- - You can also create a new playlist
Unless the video is made SPECIFICALLY for children, select "No, it's not made for kids".
Click "Next" a few times until you reach the visibility window.
Select "Public" and then hit "publish".

WEBCASTING

Webcasting of events is organized by the IT team. Contact Fred and/or Vince for information on webcasts, to initiate webcasting and to ensure that live events are connected to the vanity url, http://cbd.int/live. This URL should redirect to any current live event. If no live event is taking place, it should redirect to a list of upcoming events or to a recording of he most recent webcast.

Google Sites

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