APPROACH

This page should be a gateway for information on Secretariat activities and events, as well as coverage of key partners (other MEAs, UN Environment, IPBES, ENB/IISD)

The audience is much smaller than that of UN Biodiversity page (below), but posts garner better rates of engagement, because the audience is more likely to be professionally involved in the biodiversity sphere (e.g. scientists or policymakers).

CONTENT TYPES

• Updates on the post-2020 process and other Convention activities

• Webinars and events organized by CBD and partner organizations

• Live interviews from major events

• Informational native videos about CBD activities, negotiations, policies, and areas of work

• Research, publications, and higher-level science stories from CBD and partners

APPROACH

This page should be the most accessible gateway to biodiversity content from the CBD.

• Funny or quirky news about biodiversity (e.g. “Birds Can See a 'Colour' Humans Can't”

• Conservation success stories (e.g. “Yao Ming's conservation campaigns has led to a 50% drop in shark fin soup consumption in China”)

• Current events (e.g. “Seals Colonise Beach Closed in US Government Shutdown”)

• Cute or odd organisms (e.g. butterflies landing on a camera)

• Weird science (e.g. “Flying Squirrels are Secretly Pink”)

• “Wiki”-type informative photo posts (e.g. Hat Thrower Fungus)

CONTENT TYPES

A mix of video, picture, and link content with an emphasis on the former two garners the best results.

• Curated multimedia content related to biodiversity and impact on human wellbeing

• Stories and tips about lifestyle choices that can positively impact biodiversity

• Original videos, particularly for UN observances and COP decisions

• Cross-posted photos and captions from current Instagram takeover

• Content defining biodiversity concepts in simple terms