Embedded Files
Partner Organizations
Partner Organizations
It is good practice to share relevant contact from key partner organizations. We have relationships with hundreds of organizations worldwide.
- the CBD has 196 signatory countries;
- The CBD works with other UN bodies;
- The CBD is one of the three Rio Conventions;
- The CBD is one of eight biodiversity-related Conventions and we have mandates for cooperation with the others;
- The CBD cooperates with four other related Conventions;
- The CBD has a Consortium of 25 of Scientific Partners on Biodiversity;
- The CBD receives expert and technical information from key partners such as the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) and Global Biodiversity Information Facility (GBIF);
- The CBD works with large international NGOs such as the National Geographic Society, World Wildlife Fund (WWF) and International Union for Conservation of Nature (IUCN);
A full database of partnership agreements can be found here. Many — if not most — of these organizations have a presence on one or more social media channels.
Sharing the News
Sharing the News
The activities of the CBD itself are not going to engage every social media audience. Sometimes, the most effective way to reach out to publics with a less specific understanding of the UN is to share general news content about biodiversity and conservation.
Some excellent sources of news content are:
Sourcing Images and Video
Sourcing Images and Video
Images
When using external photography, it is important to follow appropriate copyright guidelines. Increasingly, automated services like Pixsy and Copytrack trawl the web for incidences of unauthorized use, and will take legal action.
To avoid any copyright violations, any images used on social media should be royalty-free or creative commons, and postings should follow the instructions for the particular license (i.e. proper attribution). If you are unsure about the origin of a photo, you can use google to search by image to find the initial license-holder.
A great source of user-generated photography is Flickr. On this platform, you can search for photos based on the type of license. Grégoire DuBois at the European Commission, for example, offers the use of his photos free for conservation purposes on his account.
Videos and Music
When the CBD produces short videos for social media, we are often in need of short stock video clips, and stock music. Sites like Pexels have a large selection of video clips, and sites such as Free Music Archive have the same selection for music. Yellowstone National Park has both a sound and a video library.
As with images, it is important to follow the instructions from the license-holder. As a precautionary principle, always try to give credit to the artist(s) whose work we have used to create our products.
Here are some examples of Adobe Spark videos created using stock footage and sounds (click to view):
Video Production
Video Production
CBD produces short videos to inform parties and general public about advancements in negotiations, highlight international days observed by the UN, and support communications campaigns. Some examples of video content are:
Informational video on SBSTTA meetings
Climate Change COP 25 campaign
2020 resolutions for nature and people campaign
CBD's collaboration with CITES for Wildlife Day 2020
International Forests Day
International Day for Biological Diversity (IDB)
Video message for the South African Youth in Biodiversity Capacity-building Workshop
The process of video production
The process of video production
- The script:
To prepare your script you need to gather information from our Comms Unit or from other CBD teams specialized in the topic you are working on. Your script is the skeleton of your video, and it contains all the key messages we need to transmit to our audience.
- The footage:
Once you have your script, search for images that will help you transmit this message. Always, make a link between nature and people and show their interactions. Don't forget to include diversity of cultures and ethnicity.
- The editing:
As we use royalty free images that come from different sources, the video quality may vary. Make sure you work a proper colour correction and you use the same format for all the images.
If you are using a voice over for the video, make sure it is registered in the appropriate broadcasting standards (-12 to -6 db). Don't forget to clean up noises.
Always use fonts that can be easily read on small devices as cell phones or tablets. Helvetic fonts are to be used for all the texts.
- The formats:
When possible, use a square format for Facebook and LinkedIn, and a horizontal format for Twitter and YouTube.
For some video messages requested by CBD partners, a specific format will be required.
Video message for IDB
- The video message:
You won't need a script for a video message since it will be prepared by the Comms team in collaboration with another unit. However, you need to make sure that the script is uploaded to the teleprompter.
When setting the equipment for the recording, make sure your framing leaves enough space for adding subtitles. Always, check sound levels and record a back up sound. Use natural light as possible, use spots lights when necessary.
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