United States Sweet Potato Market was valued at USD 2.5 Billion in 2022 and is projected to reach USD 3.8 Billion by 2030, growing at a CAGR of 6.0% from 2024 to 2030.
The US sweet potato market has witnessed significant growth in recent years, driven by rising consumer demand for healthy, nutritious, and versatile food options. The market is diverse, catering to both fresh and processed product needs, each of which serves various industries with specific requirements. The fresh segment remains the largest, where sweet potatoes are sold in their whole form for home cooking. This category is especially popular in the grocery store and farmer’s market channels. On the other hand, processed sweet potato products, such as frozen fries, chips, and purees, have carved out a solid niche in the foodservice and packaged food sectors.
Fresh sweet potatoes are mostly consumed by individuals seeking a low-calorie, high-fiber alternative to other starches like white potatoes or rice. Rich in antioxidants, vitamins, and minerals, sweet potatoes are considered a superfood, which fuels their demand among health-conscious consumers. The processed sweet potato market is equally lucrative, with processed forms such as frozen fries being widely used in restaurants, cafes, and fast food chains. The sweet potato’s ability to be transformed into fries, chips, and other snacks makes it an appealing choice for food processors looking to offer more wholesome options to their customers.
The US sweet potato market is increasingly driven by sustainability concerns. As more consumers and businesses focus on environmentally friendly practices, the demand for locally sourced, organic sweet potatoes continues to rise. Moreover, innovations in sweet potato processing technologies are helping businesses meet the growing demand for ready-to-eat, easy-to-prepare, and pre-packaged products. These developments are particularly beneficial for foodservice companies, where time efficiency is crucial for meeting consumer expectations.
Beyond the food industry, sweet potatoes are also in demand by the pharmaceutical and cosmetic industries. In these sectors, sweet potatoes are valued for their antioxidant properties and potential health benefits, which are being explored for incorporation into skincare products and dietary supplements. This expanding scope makes the sweet potato market even more dynamic, catering to a wide range of industries and applications.
The diverse requirements from industries—from fresh produce to processed snacks—highlight the US sweet potato market’s versatility. As demand continues to grow, sweet potatoes will likely become even more embedded in both food and non-food sectors, ensuring their prominence in the US economy for years to come.
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Sweet Potato Market
Orange-fleshed Sweet Potato
White-fleshed Sweet Potato
Purple-fleshed Sweet Potato
Food & Beverages
Animal Feed
Cosmetics & Personal Care
Fresh Sweet Potato
Processed Sweet Potato (Frozen, Canned, Dried)
Household
Foodservice (Restaurants, Cafes, etc.)
Industrial
Supermarkets/Hypermarkets
Online Retail
Convenience Stores
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Sweet Potato Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Sweet Potato Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Sweet Potato Market, By Type
6. US Sweet Potato Market, By Application
7. US Sweet Potato Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Sweet Potato Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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