Keratin Power Market size was valued at USD 2.3 Billion in 2024 and is projected to reach USD 3.5 Billion by 2033, exhibiting a CAGR of 5.1% from 2026 to 2033.
The global keratin powder market was valued at approximately USD 1.05 billion in 2024 and is projected to reach USD 2.278 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.15% from 2025 to 2032. In 2022, the market was valued at USD 1.2 billion and is projected to reach USD 2.5 billion by 2030, growing at a CAGR of 10.1% from 2024 to 2030. The Asia Pacific region held the highest market share in 2022, accounting for more than half of the keratin products market revenue, and is estimated to maintain its leadership status throughout the forecast period. The keratin market in India is expected to reach a projected revenue of USD 221.0 million by 2030, growing at a CAGR of 8.1% from 2025 to 2030. In North America, the keratin hair care products market held a revenue share of 26.10% in 2023, driven by high demand for premium and innovative keratin hair treatments in the U.S. and Canada. Europe accounted for a revenue share of over 21% in 2023, fueled by high consumer demand for premium hair care solutions and a strong inclination towards salon quality treatments. The Asia Pacific keratin hair care products market is expected to grow at the fastest CAGR of 8.2% from 2024 to 2030, driven by rising disposable incomes and increasing urbanization in countries like China and India. In South America, the keratin market held around 5% of the global revenue with a market size of USD 87.56 million in 2024 and is projected to grow at a CAGR of 5.6% from 2024 to 2031. citeturn0search6 The increasing popularity of keratin treatments for hair straightening and volumizing, as well as the rising demand for natural and organic hair care products, are key factors driving market growth. In Asia Pacific, rapid urbanization, rising disposable incomes, and growing awareness about personal grooming are propelling the market, with countries like China, Japan, and South Korea at the forefront due to their large and affluent consumer bases. In North America, the strong emphasis on salon services and the prevalence of professional grade hair care products contribute significantly to market share. Europes well established beauty industry and growing trend of personalized and professional hair care products support its significant market share. In South America, countries like Brazil are experiencing growth due to the strong beauty culture and increasing popularity of keratin based hair treatments for achieving smooth, frizz free hair. citeturn0search6
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BASF
TRl-K Industries
Seiwa Kasei
Akola Chemicals
Roxlor Group
TNJ
NutriScience
BCF Life Sciences
Keraplast
Huzhou Zhenlu
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Keratin Power Market
Liquid Keratin Treatments
Keratin Infused Shampoo
Keratin Infused Conditioner
Keratin Masks and Treatments
Keratin Styling Products
Hair Straightening
Hair Smoothing
Frizz Control
Hair Repair and Strengthening
Color Treatment Enhancer
Individual Consumers
Hair Salons
Beauty Schools and Spas
Professional Hair Products Distributors
Online Retailers
Online Stores
Specialty Beauty Retailers
Department Stores
Salon Outlets
Wholesale Distributors
Straight Hair
Wavy Hair
Curl Hair
Kinky Hair
Color-Treated Hair
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Keratin Power Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Keratin Power Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Keratin Power Market, By Type
6. Global Keratin Power Market, By Application
7. Global Keratin Power Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Keratin Power Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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