Tourism and Agriculture Market size was valued at USD 2.4 trillion in 2024 and is projected to reach USD 4.5 trillion by 2033, exhibiting a CAGR of 7.5% from 2026 to 2033.
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The global Tourism and Agriculture Market was valued at approximately USD 56.7 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 11.2% from 2023 to 2030. This market, driven by increasing consumer interest in sustainable travel and farm based experiences, continues to gain traction as urban populations seek immersive rural engagements. Key drivers include government incentives for rural tourism, demand for organic produce experiences, and rising awareness around agritourism. From interactive farm stays to vineyard tours, the convergence of leisure and agriculture has seen increasing integration in developed economies and emerging markets alike. North America accounted for a significant share of the market, supported by strong infrastructure and consumer willingness to spend on eco tourism experiences. Meanwhile, Europe followed closely, driven by heritage rich rural landscapes and evolving agro tourism policies.
Asia Pacific is anticipated to be the fastest growing region in the Tourism and Agriculture Market during the forecast period due to rapid urbanization, increased disposable incomes, and the growth of rural economies in countries like India, China, and Thailand. The regions rich biodiversity and cultural variety present scalable opportunities for agro based tourism models. Latin America and the Middle East & Africa are also experiencing emerging growth, especially in areas with unique agricultural traditions and underdeveloped rural tourism infrastructure. Opportunities lie in the integration of digital platforms to promote local farm tourism, partnerships between agricultural cooperatives and tourism boards, and the rising trend of educational farm tours catering to both international and domestic tourists. With growing emphasis on experiential and sustainable tourism, the market is positioned for significant expansion through cross sector collaboration and rural development strategies.
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Expedia Group
Booking Holdings (Priceline Group)
China Travel
China CYTS Tours Holding
American Express Global Business Travel (GBT)
BCD Group
Travel Leaders Group
Fareportal
AAA Travel
Corporate Travel Management
Travel and Transport
AlTour International
Direct Travel
World Travel Inc.
Omega World Travel
Frosch
JTB Corporation
Ovation Travel Group
World Travel Holdings
TUI Group
Natural Habitat Adventures
Abercrombie & Kent Group
InnerAsia Travels
Butterfield & Robinson
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Tourism and Agriculture Market
Type of Travel
Traveler Demographics
Purpose of Visit
Length of Stay
Accommodation Preferences
Type of Agriculture Product
Farming Techniques
Market Orientation
Consumer Preferences
Distribution Channels
Type of Activities
Eco-Tourism Experience Level
Traveler Interest
Travel Group Size
Duration of Eco-Tours
Type of Agricultural Activities
Target Audience
Experience Type
Duration of Visits
Accommodation Style
Farming Practices
Product Types
Consumer Awareness Level
Distribution Mechanisms
Market Scale
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Tourism and Agriculture Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Tourism and Agriculture Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Tourism and Agriculture Market, By Type
6. Global Tourism and Agriculture Market, By Application
7. Global Tourism and Agriculture Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Tourism and Agriculture Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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