Europe Sweet Potato Market was valued at USD 2.0 Billion in 2022 and is projected to reach USD 3.0 Billion by 2030, growing at a CAGR of 6.2% from 2024 to 2030.
The Europe Sweet Potato Market has been experiencing substantial growth in recent years, driven by increased consumer demand for healthier food options and versatile culinary ingredients. This surge in popularity is not only attributed to the rising trend of plant-based diets but also to the growing awareness of the nutritional benefits sweet potatoes offer. Rich in vitamins, minerals, and fiber, sweet potatoes have become a sought-after ingredient in both households and the food industry.
Within the European market, the demand for sweet potatoes is divided into various categories, with the primary focus being on the fresh, processed, and frozen varieties. The fresh sweet potato segment dominates the market due to its versatility and ease of preparation. In addition, processed sweet potatoes, including chips, fries, and puree, have gained significant traction in the food processing industry. The frozen sweet potato segment also holds promise, driven by convenience and long shelf life, which makes it an attractive option for consumers and businesses alike.
The requirement from industries is quite varied, with the food and beverage sector being the largest consumer of sweet potatoes in Europe. Companies in the snack food, frozen food, and restaurant industries rely on sweet potatoes for their nutritional profile and ability to cater to a growing demand for plant-based and gluten-free products. In particular, the demand for processed products such as sweet potato fries and chips has witnessed considerable growth, fueled by changing eating habits and the increasing popularity of fast-casual dining.
Another factor driving the market is the rising consumer awareness regarding the health benefits of sweet potatoes, particularly among those adopting low glycemic index and weight-loss diets. The demand from the organic food sector has also seen an increase as consumers seek more sustainable and healthy food options. As a result, Europe’s sweet potato market is expected to continue growing, with both producers and industries focusing on meeting the increasing requirements for this versatile crop.
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Europe Sweet Potato Market
Orange-fleshed Sweet Potato
White-fleshed Sweet Potato
Purple-fleshed Sweet Potato
Food & Beverages
Animal Feed
Cosmetics & Personal Care
Fresh Sweet Potato
Processed Sweet Potato (Frozen, Canned, Dried)
Household
Foodservice (Restaurants, Cafes, etc.)
Industrial
Supermarkets/Hypermarkets
Online Retail
Convenience Stores
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
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1. Introduction of the Europe Sweet Potato Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Europe Sweet Potato Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Europe Sweet Potato Market, By Type
6. Europe Sweet Potato Market, By Application
7. Europe Sweet Potato Market, By Geography
Europe
Germany
UK
France
8. Europe Sweet Potato Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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