LONDON TRANSPORT MUSEUM
Regents Park to see the rose garden
By: Dora M. Batty (1932)
What attracted me to this poster was the beautiful flowers it displayed. The red rose caught my eye immediately just because of how beautiful and striking it was. The destination it is depicting is Regents Park and it evokes an emotion of playfulness as the poster tells the reader to go to Regents Park to see the rose garden as if inciting the reader to go on an adventure at the destination it is depicting. It was designed by Dora M. Batty in 1932. The audience this poster seems to be intended for are younger people with more time on their hands as it advises them to enjoy the roses. This is important in the development of the underground as it pushes more young people to use public transit to explore more leisurely rather than for a more work-related reason.Â
The new Charring Cross
By: Charles Sharland (1914)
What attracted to me this poster was its vintage look and the color scheme gave it a bit of a dystopian vibe. It depicts the Charing Cross station which was a new station built at the time. This poster evokes emotions of possibility with its design being similar to vintage war posters that usually inspire hope in its viewers, this poster evokes a feeling of hope for the possibilities of creating new institutions such as the Charing Cross station. It was designed by Charles Sharland in 1914 and it seems to be targeted toward working-class people. This poster is pushing for more people to use multiple transit stations such as Charing Cross station.
Buy a season ticket
By: 'Gauche' Pinxit [Chapman] (1924)
The cartoony design of this poster drew me to it almost immediately as it reminded me of vintage comic book art styles. It is depicting the sales pitch of buying a season ticket for the transit system. It evokes an emotion of persuasion as if it is trying to bargain with the reader. The artist's name is unknown but it is said to be related to the 'Gauche' Pinxit (Chapman) in 1924. The poster's intended audience is most likely working-class commuters who may be deterred from public transit due to the prices of tickets. This markets public transit as a cheaper option that can be used by many by providing a discount that could motivate more people to use the service.
HARRY BECK'S MAP OF THE UNDERGROUND
This map is so innovative because instead of using a complicated map design with geographical accuracy, Beck instead prioritized simiplicity with his geometric design. Beck's map allows for the underground to be more digestible compared to earlier maps as it allows the reader to clearly see their stops and what direction they are heading in without the overwhelming addition of other details. The map is straightforward and in turn results in more people being willing to use public transit since the map is a simpler one. The different colors correspond with different stops and the color coding can help the reader remember certain stops by associating them with the color they are assigned. The geometric design helps to make routes and stops clearer to decipher and distinguish. Along with this, the lines also intersect smoothly to limit the chances of it being misread. These reasons are why Beck's map is a more effective and innovative one and is still used today.