Outdoor advertising is changing fast, and one of the most eye-catching ways to stand out is by using a mobile billboard truck. These moving displays bring your brand directly to busy streets, special events, and high-traffic areas — anywhere your customers are.
But buying one isn’t like purchasing a standard delivery van. It’s an investment that can drive real results if you pick the right fit for your goals. This guide will walk you through everything you need to know, from planning your budget to hitting the road with confidence.
A mobile billboard truck gives you the power to take your message anywhere. Instead of waiting for people to pass a fixed billboard, you can move through areas where your ideal audience spends time.
Here are a few reasons why businesses love them:
Reach more people: You can target busy roads, events, and city centres where thousands of people pass by every day.
Grab attention: A truck with bold graphics or bright screens stands out among everyday traffic.
Stay flexible: You decide when and where your ads run, perfect for special offers or time-sensitive campaigns.
This mix of mobility, visibility, and control is what makes a mobile billboard truck a smart advertising choice.
Before you search for a “billboard truck for sale,” spend time mapping out what you need. A little planning now can save you big headaches later.
Think about:
Budget: Prices vary widely, depending on the size, age, and display type.
Use: Will the truck run daily, or only for certain events?
Location: City streets, regional highways, or suburban areas all have different traffic patterns and rules.
Message style: Do you need a digital screen for multiple campaigns or static panels for a long-term design?
Clarity here will help you narrow choices and avoid paying for features you’ll never use.
One of the first decisions is whether to buy new or used. Both options have advantages.
New trucks offer reliability, warranties, and a polished look that’s great for first impressions. They also cost more upfront.
Used trucks are often more affordable, ideal for testing out mobile advertising or working with a smaller budget. You’ll need to check the vehicle carefully and plan for maintenance.
A well-kept used truck from a trusted seller can be a smart middle ground. Always review service records, and if possible, have a mechanic inspect it before purchase.
The way your ads appear is just as important as the truck itself. You have two main choices:
Digital screens: These let you swap out campaigns easily, show different ads in one day, and even use simple animations. They’re great for businesses with changing offers or multiple messages.
Static billboards: These use printed panels. They’re bright, simple, and often more cost-effective if you plan to run the same ad for months.
Neither option is “better” — it depends on how you plan to use the truck and how often you’ll change your ads.
A billboard truck is bigger than a normal vehicle, but size matters for more than just visibility.
Routes: Will it fit comfortably on the streets where you’ll advertise?
Parking: Can you safely park it at events or on busy roadsides?
Licensing: Larger trucks may require a special driver’s licence.
Sometimes, a slightly smaller truck is a smarter choice if it gives you easier access to tight city areas.
The price of the truck is just part of the story. To keep your advertising rolling smoothly, consider these ongoing costs:
Fuel: Bigger trucks use more fuel, especially on long routes.
Maintenance: Regular servicing keeps your truck safe and looking sharp.
Insurance: Coverage for both the vehicle and the advertising equipment is essential.
Permits: Some councils require permission for mobile advertising in certain areas.
Building these into your budget helps you avoid surprises later.
Once you own a mobile billboard truck, your next step is making sure the design does its job.
Keep it simple: People only have a few seconds to read your ad as it passes by.
Use bold colours: Contrast helps the message stand out from traffic.
Make the call to action clear: A website, phone number, or social handle should be easy to spot.
If you’re using digital screens, keep animations clean and slow — your ad should catch attention, not confuse it.
You can start your search in a few places:
Specialist advertising vehicle suppliers: These companies design and sell trucks built for mobile advertising.
Commercial dealerships: Some truck dealers offer models that can be fitted with billboard structures or digital screens.
Online marketplaces: You’ll find both new and used trucks, but take care to check the seller’s history and reviews.
Whenever possible, inspect the truck in person and ask for a test drive. A mobile billboard truck is a big investment — a careful check now means fewer problems down the track.
Buying a truck is just the first step. To make your investment work, you’ll want to plan your campaigns carefully.
Target areas with high foot or car traffic
Schedule around busy times — rush hours, events, weekends
Track response: If possible, measure how many calls, visits, or sales come after a campaign
The beauty of a mobile billboard truck is that you can adjust your routes and timing based on what works best. It’s a flexible way to keep your advertising fresh and effective.
A mobile billboard truck is more than just a moving sign — it’s a tool that can help your business reach new audiences every day. By knowing what to look for, planning ahead, and understanding your goals, you can choose a truck that’s both practical and powerful for your marketing needs.
If you’re looking for expert guidance and reliable options, Running Board can help you find the perfect match for your business.