How Much Does It Cost to Advertise on a Digital Billboard in Sydney & Beyond?

Why Digital Billboards Are So Popular

Before diving into the dollars, let’s quickly talk about why so many businesses are turning to digital billboards.

Traditional billboards are static. They stay the same until someone physically changes the ad. In contrast, digital billboards rotate through multiple ads every few seconds, offering more flexibility and greater exposure throughout the day. Whether it's a flashy launch campaign or a simple message to drive local traffic, digital screens get noticed.

These billboards also bring life to dull spaces, lighting up roadsides, shopfronts, and busy intersections—often catching eyes where people least expect it.

Factors That Affect the Cost of Digital Billboard Advertising

There isn’t a one-size-fits-all price when it comes to digital billboards. The cost depends on several factors, especially in a city as dynamic as Sydney or other major locations like Melbourne, Brisbane, or Perth.

Here’s what generally influences the price:

1. Location

Just like real estate, it’s all about location. A billboard in central Sydney—say near the CBD, train stations, or major highways—will cost more than one in a quieter suburb. High-traffic areas equal high exposure, and that comes with a higher price tag.

2. Size of the Billboard

Bigger screens naturally cost more. If you want a large digital billboard that dominates a city block, expect to pay more than a smaller display attached to a moving truck or shopfront.

3. Length of Campaign

Short campaigns (like a weekend promotion) will be cheaper than running your ad for an entire month or longer. Many providers offer discounted rates for long-term bookings.

4. Time of Day

Prime-time slots—such as morning and evening rush hours—are more expensive because more people are likely to see the billboard during those times.

5. Static or Moving

Some digital billboards are mounted on vehicles—like trucks or scooters—which move around different parts of the city. These mobile formats can offer better value for smaller budgets and make your message more visible across multiple locations.

Average Pricing Estimates 

While actual pricing varies, here’s a general idea to help you budget:

• Digital billboards in high-traffic areas of Sydney can start from a few hundred dollars per day for smaller slots and go up to several thousand for larger, premium displays.
  
  

• Mobile digital billboards (mounted on vehicles) are often more affordable. These can start from around $500–$1,500 per day, depending on location, screen size, and exposure.
  
  

• Regional and suburban locations tend to offer lower rates, making them a good option for local businesses with a smaller budget.
  
  

Keep in mind, prices often include scheduling, basic artwork display, and in some cases, reporting on where and when your ad was shown.

Is It Worth It?

It really depends on your goals.

If you’re launching a new product, running a time-sensitive promotion, or just want to get your name out to a wider audience, digital billboards offer a high-impact way to do it. Unlike social media ads that can be scrolled past or ignored, digital billboards stand tall, bright, and bold in the real world.

And thanks to the rotating nature of digital screens, you might not need to break the bank to get noticed. Sharing space with other advertisers can be cost-effective, especially if your message is strong and memorable.

Tips to Get the Best Value

Here are a few smart moves to make your budget go further:

 Start Small, Then Scale

If it’s your first time trying outdoor advertising, consider starting with a mobile digital billboard. It’s flexible, often more affordable, and can target different areas over a few days.

 Plan Around Events or Seasons

Got a special event coming up? Use digital billboards to create hype. Whether it's a holiday sale, community festival, or trade show, well-timed ads can draw more foot traffic and online interest.

 Work With a Local Provider

A local team knows the ins and outs of Sydney’s streets and suburbs—and can recommend locations that match your audience and budget.

 Keep It Clear and Bold

Your design matters. A well-designed ad with a clear message, strong visuals, and a simple call-to-action will always perform better—regardless of how much you spend.

Digital Billboard Advertising Beyond Sydney

While Sydney is a hot spot, other cities across Australia are quickly catching up. Melbourne’s digital billboard scene is growing, especially in high-traffic zones like Southbank and Docklands. Brisbane is also home to large LED screens near transport hubs and stadiums. Even regional towns are embracing mobile and fixed digital screens, offering businesses an affordable way to stand out.

So if your business serves multiple locations—or is ready to grow—consider expanding your reach with campaigns in multiple cities. Digital billboard providers often offer package deals across different states and regions.

Final Thoughts

Digital billboards offer a modern, eye-catching way to connect with real people in real places. Whether you're a small business in the suburbs or a brand looking to dominate a city block, there's an option that can fit your budget.

And when you're ready to explore the world of digital billboard advertising—from Sydney to beyond—you’ll find the team at Running Board ready to help you shine.