Billboards have certainly come a long way with the kind of reachability and scope it offers if unthinkable. What makes billboards advertising a success and worth investing is its great impact and visibility. They are one kind of tool which effectively gathers the attention of people of every age, interest, and likings. Apart from the great message they hold, they greatly increase the beauty of buildings, roads, and highways.
Although these big billboards are now transforming into digital screens however the advantages they carry remain the same. Few are mentioned below:
Visibility and perceptibility: The greatest advantage it bags in it the kind of visibility it offers along with conveying the message effectively. Since these billboards appear on busy streets and footfalls attracting locations, thus the attention it is bound to attract is supremely huge.
Creativity overloaded: The scope of creativity and out of the box thinking it gifts the advertiser with is worth experimenting with. While making these billboards, intelligent use of impactful words is expected thus sending the message by appropriately selecting words and teaming it with relevant image create a lot of buzzes.
Wisely positioned: The positioning can be intelligently picked. It has been observed that the places some products are needed the most and sold become the ideal location to fix the billboards at. Advertisers basically use the basic rule of playing on customer’s impulsive cravings to end up making an impulsive purchase.
Despite these advantages, they are blessed with, there is some grounds rules advertiser must abide to effectively get their message across to the customer.
Less is more: To convey the message, advertisers must work on 6 words thumb rule. This rule expects the creative team to think of a message having a maximum of 6 words in it. This is because the time the onlooker may invest is not more than 5 to 6 seconds.
Attract not distract: They must not indulge in displaying a distracting image or words on the billboards as that may lead to accidents which certainly not the objective.
Spread brand awareness: They must focus on product and brand awareness and must ensure the logo of the company is clearly visible. Words must not be wasted on unnecessary contact details.
Be creative: Like actions speak louder than words, similarly images works more effectively than words. The impact visuals can create cannot be created through words, thus an effective message must be created by using images and words together.
Don’t overboard: The message must not be repeated. This will not only make the advertiser loose words but also will may bore the viewer.
Keep it crisp: The message must be short and sweet. Too many details images will not leave any impact rather it will only turn out to be a wasteful act of advertising.
Invest well: Although there are various advertising tools available, however, if someone chooses billboard advertising, the budget must be kept open as they would need to invest in couples of billboards than one.