Exhibit 3
Background Information:
A client started a company on Instagram and Etsy. I made her a flyer to help promote her business using Adobe Photoshop
Design:
Contrast: I used different fonts and size to have the product description stand out, so you see that she is selling affirmation Bracelets.
Repetition: I used repetition by creating the color pallet by using colors from the product picture.
Alignment: I used alignment by using a left flush with the text. Also, by keeping all of the triangles parllel to each other.
Proximity: I used proximity by spacing out the different information i.e.. logo, product picture, Instagram account info and description so that it is pleasing to your eye, but you can also tell they all belong together.
Font Choice:
Century- I picked this font because I felt it matched the descriptive words used
Bookman Old Style Bold- I wanted a bold font that would stand out
Candara- I wanted an easy to read font for the Instagram account
Skills Used:
Adobe Photoshop.
Layers for each of the main elements on the page
Layer opacity used on the top right shape to give the picture depth
Text tools to create the text layers
Content-Aware Fill
I re-colored the top bracelet from green to purple, using the paint tool and making the layer type color so it matched my color pallet
Credits:
Picture and Logo Credit: Stephanie Ovard