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How might we improve sleep quality for individuals with a deviated septum?
How might we improve sleep quality for individuals with a deviated septum?
A deviated septum is when the thin wall of cartilage and bone that separates your nostrils (the nasal septum) is off-center and or crooked.
A deviated septum is when the thin wall of cartilage and bone that separates your nostrils (the nasal septum) is off-center and or crooked.
Symptoms Include:
Symptoms Include:
#1
most common issue for lower quality of sleep with 80% of Americans having some degree of septal deviation
most common issue for lower quality of sleep with 80% of Americans having some degree of septal deviation
Difficulty breathing out of one or both nostrils due to blockage of one or both nasal passage ways
Nasal congestion and chronic sinusitis due to increased swelling and narrow passage ways
Headaches and discomfort in face due to inflamed sinus pressure.
Sleep apnea, snoring, and dry mouth due to difficulty breathing through the nose.
Interviewees represent a range of ages and experiences with septal deviation. This includes individuals who have used various products designed to address the condition, those who have undergone septoplasty, and those with differing levels of severity.
Cheri | 49
Moderate Deviation
Jared | 21
Mild Deviation
Sam | 23
Moderate Deviation
Suzanne | 61
Severe Deviation
Will | 23
Moderate Deviation
Zach | 21
Mild Deviation
“My congestion is worst at night, but I hardly notice it during the day.”
“My congestion is worst at night, but I hardly notice it during the day.”
“I thought about getting surgery, but I actually like how my nose looks. Plus, some of my friends tried it, and it didn’t work out for them.”
“I thought about getting surgery, but I actually like how my nose looks. Plus, some of my friends tried it, and it didn’t work out for them.”
“I do a sinus rinse almost every night to help go to sleep.”
“I do a sinus rinse almost every night to help go to sleep.”
Insights
Insights
Congestion Is the Top Concern
Congestion Is the Top Concern
All participants identified congestion as the most prominent symptom. Those with a deviated septum are also three times more likely to develop sinusitis.
Symptoms Worsen at Night
Symptoms Worsen at Night
Interviewees noted that congestion intensifies when lying down, making sleep the most difficult time.
Neti Pots Are Most Used
Neti Pots Are Most Used
Over half (57%) of participants use neti pots regularly, citing them as the most effective relief method.
Early ideation revealed that no concept matched the effectiveness of the centuries-old neti pot. This led us back to research to understand why more individuals with septal deviation aren't using this technique regularly.
How might we create a modern solution for congestion that improves sleep quality by reimagining the neti pot to be faster, safer, and better aligned with nighttime routines?
How might we create a modern solution for congestion that improves sleep quality by reimagining the neti pot to be faster, safer, and better aligned with nighttime routines?
For those sterilizing water by boiling and cooling it, the process can take over an hour, an inconvenient routine that requires planning ahead or late-night trips between the kitchen and bathroom.
Making it worse, traditional neti pots are often made from low-grade plastic and need replacing every three months. As a result, many skip the process entirely, sacrificing sleep quality and overall well-being.
The vertical, streamlined design fits neatly into bathroom spaces without adding clutter.
Easily fill water through the wide-mouth opening for quick, mess-free use.
The built-in heating element allows the entire process to take place in the bathroom with a single button press. Once sterilized, integrated blades agitate the water to accelerate cooling.
The color band shifts from red during boiling to green when the water is ready to use. Unlike the traditional hour-long process, Beti can complete it in just 17 minutes.
Made from flexible, food-grade polypropylene, Beti lets users control water pressure with a squeeze and is dishwasher-safe for long-term use, not just 3 months. Interchangeable nozzles make it hygienic for shared use.
Beti offers relief for those with chronic nighttime congestion, delivering better sleep without the hassle or safety concerns of traditional neti pots.
Beti offers relief for those with chronic nighttime congestion, delivering better sleep without the hassle or safety concerns of traditional neti pots.
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