I really truly believe that every business needs a website. They are essential. Think about it. How many times have you googled a business and found a potential listing BUT they do not have a website!? Will you call them? Will you book with them? How can you get more information?

Websites have the ability to..

• give business credibility

• help your ideal customer/client find your business

• improve customer service

• show branding

• drive leads

• showcase products and services

• give your business a competitive advantage

• help with marketing

• reach larger audiences

• save time

• show social proof

• strengthen your brand and reputation

When starting a business, we spend so much money when there isn't as much money coming in. This is were you can start small and expand if you want to . You can start off building a website (or buying a template for your website and edit them to fit your brand) and use a free or low cost web host.

Pro Tip: Never stop optimizing and updating your website. Make sure your website it up to date.

I will give you my recommendations for low cost website hosts so you can start building today.

Website Essentials

Your website should be easy to use by clients or anyone using/exploring your site. Think about what you would want to see on someone's site when searching for information. Test it out with friends and family before launching.

About Me - About you and/or your employees

About Us - About your business, you can also add "about me" section on this page for ease of navigation

Services - Information and FAQs about each service

Booking - information on how to book, embedded booking scheduler, or external link to booking site

Contact Us - contact information (phone number, address, email, social media, etc.)

Policies

Aftercare - recommended not required

E-commerce - for selling products online or links to product sites

Testimonials

Photos of work or Portfolio - some individuals add photos and/or videos or simply link their instagram for example

Blog - recommended not required (seo boost)

Location - required

PRO TIP: do some research and visit websites in the same field of business to see what you like and don't like or what you would change

There are tons more website hosts and builders out there so you can research and make your own decisions. There are plenty of resources on youtube to help you build your website yourself! You can also purchase ready to edit templates if you aren't tech savvy or have the patience; especially if you do not have the means to hire a website designer.

WEBSITE DOMAINS

After you have your website built, we recommend you get your own .com "name", also known as domain name. You will own this. Having your own domain name as a small business is a game-changer! Here’s why:

1. Professionalism & Credibility

A custom domain name (like ours *www.aesthetikartistry.com*) instantly makes your business look more polished and professional. Customers take you more seriously when you’re not using generic domains like *www.squaresite.com/13546351434* or *wixsite.com*. It's like showing up in a tailored suit instead of sweatpants — you make a solid first impression!

2. Branding & Identity

Your domain name is an extension of your brand. It makes your business easier to remember and adds to your identity. When your domain matches your business name, it strengthens your overall branding and makes it easier for clients to find you online.

3. Control & Customization

Owning your domain gives you complete control over your website. You can customize the design, layout, and content without restrictions, which helps you better reflect your brand’s vibe and message. Plus, you're not at the mercy of third-party platforms if they suddenly change their policies or shut down.

4. SEO & Discoverability

A unique domain helps with search engine optimization (SEO). When people search for services like yours, having a dedicated domain can improve your chances of appearing higher in search results. This means more visibility and, ultimately, more business.

5. Email Address Professionalism

With your domain, you can create professional email addresses like *hello@aesthetikartistry.com*, which looks way more legit than *aesthetikartistry123@gmail.com*. It reinforces trust with clients and makes your communication more polished.

6. Competitive Advantage

A custom domain shows you’re serious about your business, which can set you apart from competitors who might still be using free domains. It’s a small investment that can make a big impact in how your brand is perceived.

7. Long-Term Investment

Your domain name is an asset that grows with your business. As you expand, it stays relevant, acting as the foundation of your online presence. Think of it as planting the flag for your brand in the digital world.

In short, having your own domain name gives your business authority, professionalism, and long-term benefits. It’s a no-brainer for any small business ready to level up!

There are tons of websites you can purchaser and register a domain from. The above are just a couple examples. Some website hosts give you the option to purchase on directly through them as a convenience to you!