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After you have your website built, we recommend you get your own .com "name", also known as domain name. You will own this. Having your own domain name as a small business is a game-changer! Here’s why:
1. Professionalism & Credibility
A custom domain name (like ours *www.aesthetikartistry.com*) instantly makes your business look more polished and professional. Customers take you more seriously when you’re not using generic domains like *www.squaresite.com/13546351434* or *wixsite.com*. It's like showing up in a tailored suit instead of sweatpants — you make a solid first impression!
2. Branding & Identity
Your domain name is an extension of your brand. It makes your business easier to remember and adds to your identity. When your domain matches your business name, it strengthens your overall branding and makes it easier for clients to find you online.
3. Control & Customization
Owning your domain gives you complete control over your website. You can customize the design, layout, and content without restrictions, which helps you better reflect your brand’s vibe and message. Plus, you're not at the mercy of third-party platforms if they suddenly change their policies or shut down.
4. SEO & Discoverability
A unique domain helps with search engine optimization (SEO). When people search for services like yours, having a dedicated domain can improve your chances of appearing higher in search results. This means more visibility and, ultimately, more business.
5. Email Address Professionalism
With your domain, you can create professional email addresses like *hello@aesthetikartistry.com*, which looks way more legit than *aesthetikartistry123@gmail.com*. It reinforces trust with clients and makes your communication more polished.
6. Competitive Advantage
A custom domain shows you’re serious about your business, which can set you apart from competitors who might still be using free domains. It’s a small investment that can make a big impact in how your brand is perceived.
7. Long-Term Investment
Your domain name is an asset that grows with your business. As you expand, it stays relevant, acting as the foundation of your online presence. Think of it as planting the flag for your brand in the digital world.
In short, having your own domain name gives your business authority, professionalism, and long-term benefits. It’s a no-brainer for any small business ready to level up!