Marketing & Graphic Design

Branding & Marketing Guidelines

E404 Brand Guidelines (2).pdf

The Look & Feel

Retro fonts and graphics used to represent ironic play of vintage and modern designs and to bring a feeling of nostalgia
Eye catching graphics that evoke the feeling of confetti makes the event feel like a party
Colors and graphics staying within the overall IUPUI brand

The Positioning

Overall casual tone to event to encourage attendees to feel more relaxed attending and networking
Promote the exciting and unique elements of the fair to encourage attendees to have a fear of missing out
Encourage attendees to recognize the gem that is the tourism, event, and sport industries in Indianapolis by promoting the mix of employers expected to attend

Career Fair Final Flyer

Marketing Mix

Product

Leverage SHHS and IUPUI brands to align product of the TESM Career Fair with the school
- Enhances legitimacy of event and allows benefit from the already established marketing channels

Price

Promote the high return on investment for attendees and employers by highlighting the benefits of attendance and the ability to secure a new job or new employees

Place

Promote the accessibility of the event by highlighting the location as the Campus Center and making travel to the venue as straight forward as possible

Promotional Mix

Diversification of channels allows messaging to reach the most potential attendees
- Email blasts sent through SHHS to all students in the program, prospective and exploratory students, and students in related majors to get the attention of both those actively seeking out opportunities in their own major and those seeking out a real world idea of the type of career that can come of being a TESM major
- Social media posting on Facebook, LinkedIn, and Instagram to reach audiences on each platform through eye catching graphics to stop potential attendees from scrolling past the invitation
- Flyers hung around the campus and kept in the SHHS office to catch the general IUPUI public or those attending advising sessions
- Classroom marketing to serve as direct outreach within program through giving a presentation to classes and encouraging people to register upon hearing the presentation

Promotional Timeline

2022-10-october-calendar-en.pdf

2022-11-november-calendar-en.pdf

While ultimately successful, the social media strategy was made difficult by the career fair promotion being fit in with the already established schedule of posts on the SHHS social media platforms.

Social Media Graphics

Classroom Marketing

Classroom Marketing Slides

Page updated

Google Sites

Report abuse