Embedded Files
Employer Outreach
Employer Outreach
404Lead List Exhibitors, Sponsors, Donors.xlsxEmployer Lead List
Employer Lead List
Lead list for this year created building off of leads and employers in attendance in previous years
Lead list organized into pavilions to ensure different sectors of the industry were representative of expected interests of student attendees
Benefitted from the personal connections to employers throughout the class to both gain a commitment to attend and to grow the list for the future
Employer Invitation Packet
Employer Invitation Packet
Packet sent to all employers on lead list along with a short email requesting attendance at the fair
Goal of packet was to provide an eye catching way to initially pique the interest of employers and make them want to attend
Enticing employers with how they can benefit from attendance through the Employer Empower Hour and the overall more casual environment of the fair
Reminding employers the value they can provide by sharing their insights with college students joining the industry
E404 Career Fair Employer Invite 355 Companies Registered, 49 Companies Attended
55 Companies Registered, 49 Companies Attended
Career Fair 2022 Employer List.pdf*Indy Fuel Hockey Club, Indiana Historical Society, IUPUI Athletics, Kurt Vonnegut Museum & Library, Thomas Caterers of Distinction, & Indy Premier Soccer Club not in attendance
Know Before You Go
Know Before You Go
Only one reminder email sent a few days prior to the event out of recognition that employers don't need more emails in their inbox and all relevant information could be put on one infographic
Sports Pavilion - 18 Companies
Sports Pavilion - 18 Companies
Suppliers Pavilion - 7 Companies
Suppliers Pavilion - 7 Companies
Events Pavilion - 10 Companies
Events Pavilion - 10 Companies
Tourism Pavilion - 14 Companies
Tourism Pavilion - 14 Companies
Donor & Sponsorship Outreach
Donor & Sponsorship Outreach
Secured a sponsorship for student business cards from Mudsock Youth Athletics for $250
Secured a sponsorship for student business cards from Mudsock Youth Athletics for $250
donorlettersample.pdf
Post-Event Thank You & Feedback
Post-Event Thank You & Feedback
Postcards
Postcards
Handwritten postcards given to each employer who attended to ensure they leave knowing they are appreciated for their time
Inclusion of parking validation to make distribution of code more simple
Inclusion of post-event survey QR code to increase feedback responses collected
"Thank you for the opportunity to be apart of the 2022 TESM Career Fair. We found it very helpful and learned a lot about the program and it's students. From all of us at Lucas Oil Indianapolis Raceway Park, we truly appreciate you and your entire class inviting and hosting us."
"Thank you for the opportunity to be apart of the 2022 TESM Career Fair. We found it very helpful and learned a lot about the program and it's students. From all of us at Lucas Oil Indianapolis Raceway Park, we truly appreciate you and your entire class inviting and hosting us."
-Gabrielle Baker, Business & Ticketing Manager
Post-Event Email
Post-Event Email
Only sent to employers who were found to actually be in attendance by the original member of the team who did the initial outreach
Further inclusion of post-event survey to encourage people who either did not see the QR code on the postcard or who did not take their postcard to continue gathering feedback
Kept with the eye catching graphics so that it would stand out in employer inboxes and be noticed amongst other messages
Key Points of Feedback
Key Points of Feedback
Enjoyed the unique setup and use of cocktail tables
Positive responses to the convenience of having student LinkedIn QR codes on business cards to connect in the moment and appreciation for the portability
Students seemed more engaged with the employers
Page updated
Google Sites
Report abuse