Our personas represent the key types of UW students we designed our app for, based on themes identified in our research. We created them to ensure our design decisions were user-centered, addressing real needs and pain points.Â
These personas emerged from our analysis of survey and interview data, where we identified common behaviors and challenges among students. They helped us define clear goals for our app and influenced everything from feature prioritization to interface design. Moving forward, these personas served as a reference point throughout the UX process, ensuring our solutions remained aligned with user needs.
After additional review from industry professionals, we created this alternative display for our two personas. This format focuses on our users needs, their abilities, and it features brainstorming for how users can accomplish what they need to do.