Building on our journey mapping and design concepts, we created storyboards based on hypothetical scenarios that our persona, Sophia, and our target audience would face. These scenarios helped us visualize how users might interact with our app in real-life situations, ensuring our design solutions were relevant and user-centered. 

By focusing on Sophia’s needs and challenges, we refined our understanding of key interactions. This process directly informed the development of a functional and intuitive information architecture that aligned with user expectations.

Sophia, a highly driven student, feels overwhelmed by her workload and seeks a sustainable way to manage her time. She discovers the Balance App, which combines goal tracking with scheduling, similar to Google Calendar and Apple Watch Fitness. Using its goal ring and weekly schedule features, she efficiently completes her tasks, allowing her to relax and maintain a healthier balance in her life.

Sophia struggles with being flexible and allowing herself to do anything before her academics are complete. She is missing out on social events, fitness opportunities, and time to focus on her mental health. She comes across the balance watch and realizes this is exactly what she needs to focus on her physical, mental, academic, and personal goals in one space. And she always has access to her schedule because it is always on her person and easy to control. Thanks to her watch and its real time tracking, flexibility options and incentives, she is able to balance her social life, academics, and physical health effectively!

Sophia wants to keep track of her academic, physical, mental, and personal goals but she has a really hard time staying organized and planning out her goals effectively. She feels a lack of scheduling technology until she looks up a way to plan out her week based on the goals she has and she comes across Balanced AI! Balanced AI takes into account her goals and provides her with the ideal schedule for her week to complete the tasks she chooses. She is now able to stay flexibly organized with her schedule and goals on a daily basis!