Dr. Bita Massoudi

Dr. Bita Massoudi is CEO and Founder of Strategic Business Decisions Consulting, a business consulting firm based in Seattle, Washington that she founded in 2012. Strategic Business Decisions Consulting focuses on using data to help businesses and leaders make informed decisions about their business by utilizing data available inside and outside the business to develop analytics, visualizations, and data storytelling and discover value-added insights that drive impactful business decisions. Bita holds a Ph.D. in Neuroscience from University of British Columbia and conducted post-doctoral research in the field of brain plasticity and memory formation at U.C. Berkley and she has authored numerous papers on the subject. She founded Strategic Business Decisions to apply learnings from neuroscience to the field of business to help leaders make more impactful business decisions. Bita holds certifications in PMP, Scrum Master, PowerBI, SQL and Python and is pursuing studies in data science. Bita has lived in the Northwest most of her life and she’s an avid hiker and enjoys trying different culinary techniques.