Ever wonder who designs the logos on your favorite brands, the posters you see, the packaging on your favorite products, or the graphics you see online?
That’s commercial art!
In this course, you’ll explore how artists and designers use creativity, technology, and problem-solving to communicate ideas and create designs for the real world. This isn’t just about making something that looks cool—you’ll learn how to design with a purpose and an audience in mind.
Throughout the course, you’ll have the opportunity to:
🎨 Explore the fundamentals of graphic design and visual communication
✏️ Develop your own creative ideas and design concepts
🔤 Learn about typography, fonts, readability, and visual hierarchy
📢 Explore advertising and how designers communicate with an audience
🏷️ Create logos and develop brand identities
💻 Use digital tools and technology to create professional-looking designs
📸 Explore photography and visual storytelling
🧠 Learn how professional artists and designers work with clients and solve creative problems
💼 Explore careers and opportunities in the commercial art and design industry
📝 Build a collection of work that demonstrates your skills and creativity
Commercial art combines art + technology + communication + business.
You don't have to consider yourself an "artist" to be successful in this class. What matters most is your willingness to try, experiment, solve problems, and learn.
You might start a project thinking, "I have no idea what I'm doing..." — and that's okay! That's part of the creative process.
You don't have to use technology to create design. There is an option for drawing the designs too!
By the end of this course, you should have a better understanding of how creative professionals use design to communicate ideas, solve problems, and influence the way people see the world.
And who knows? You might discover that something you create in this class could be the beginning of a future career.
Be curious. Be creative. Take some risks. And don't be afraid to make something awesome!
Start by exploring the course pages, reviewing the course expectations, and checking out your first project.
Let's make some art!