ES Commercial Art

Essential Standards & Projects
In Commercial Art, you will learn how artists and designers use creativity, problem-solving, and design skills to communicate ideas. Throughout the course, you will complete projects that connect art skills to real-world careers in graphic design, branding, and visual communication.

Essential Standard 1: CREATE

Generate and develop artistic ideas and designs

I Can Statements:

• I can create a visual idea based on an emotion, experience, or message.

• I can use elements of art and principles of design to communicate an idea.

• I can make intentional design choices that help viewers understand my message.

Project 1: Ancient Symbols to Modern Symbols — Emoji Design

What will I create?
You will redesign the concept of an emoji to communicate a unique idea, identity, or emotion.

Skills You Will Practice:

• Using line, shape, color, and composition

• Communicating ideas visually

• Making creative design decisions

Essential Question:
How can artists use symbols and design choices to communicate meaning?

Essential Standard 2: RESPOND

Evaluate and reflect on artwork and design choices

I Can Statements:

• I can describe and evaluate my own artwork.

• I can explain my creative process and design decisions.

• I can reflect on what I learned and how I can improve.

Project 2: Artist Reflection Video

What will I create?
You will record a short reflection video sharing your favorite artwork from the course.

You will:

• Introduce yourself and show student identification.

• Share your favorite project.

• Explain your creative process.

• Describe what you learned.

• Discuss what you would change or improve.

Essential Question:
How do artists grow by reflecting on their own work?

Essential Standard 3: PRESENT

Share artistic work and understand professional design practices

I Can Statements:

• I can explain important concepts in the design industry.

• I can understand how feedback and revision improve artwork.

• I can communicate professionally about my design choices.

Project 3: Commercial Art Industry Basics Response

What will I demonstrate?
You will explain important concepts professional designers use, including:

• Copyright and fair use

• Working with clients

• Receiving and using feedback

• The revision process

• Pricing and time management

Essential Question:
How do professional artists and designers create successful work for clients?

Essential Standard 4: CONNECT

Apply artistic skills to real-world situations and careers

I Can Statements:

• I can apply design principles to create a meaningful logo.

• I can design for a specific audience or client.

• I can explain how design choices communicate brand identity.

Project 4: Logo Design Project

What will I create?
You will design a logo for a company, product, or organization.

You will practice:

• Creating a recognizable brand identity

• Using typography, color, shape, and composition

• Designing with an audience in mind

• Revising designs to improve effectiveness

Essential Question:
How can designers use visual communication to build a brand?

Additional Learning Opportunities

Once you have mastered the essential standards, you may continue through additional projects and activities at your own pace.

You will also have access to:

• Art contests and scholarship opportunities

• Design tutorials and resources

• Creative challenges and enrichment activities

Need Help?

If you are struggling with an essential standard or project, please reach out. I can provide:

• Individual help sessions

• Step-by-step tutorials

• Example videos

• Visual guides

• Feedback on your artwork

Remember: Great designers revise, experiment, and learn from the creative process!

Course Projects at a Glance